PR discussions: Re: [prpoint] Presentation of PR Agencies to clients

Dear Mr Srinivasan,

Thanks for raising the topic

Some of my views:

1. It is good if the PR consultancy firms go ahead and lay importance to other stakeholders, however it is important to note how much demand is there for such activities.
It may sound harsh but most clients still rely on only media coverage analysis.

2.The magnitude of the role of PR agencies in actually participating and designing
communication programs/strategies remains limited. Activities related to execution
functions limit the creative capability of the agencies (especially small and mid sized).

3. The evolution of boutique PR agencies based on sectors can help bring a change as the their domain expertise of would be respected and the involvement is expected to be more.

4. When a fresher joins the industry he goes straight in to work(read take the phone and make the calls) There is little effort on making him brainstorm and then he has no time.In most cases there is no training and induction programme at entry level(leaving exceptions like the ALP prog. of Genesis) thereby adding little value to the human capital formation.

5. Ideally a 360 deg. communication approach should allow both adv. and pr agencies working towards a common goal, this rarely happens.This narrows the vision of the way
agencies and the clients look at achieving their objectives.

Regards,

Abhisek Mohanty

--- On Wed, 6/11/08, Prime Point Srinivasan <prpoint@gmail.com> wrote:

From: Prime Point Srinivasan <prpoint@gmail.com>
Subject: [prpoint] Presentation of PR Agencies to clients - why confine to media only?
To: "Prpoint Group" <prpoint@yahoogroups.com>
Date: Wednesday, June 11, 2008, 7:16 PM

dear friends

In the India PR Blog, Palin has raised a very good subject. He has talked about the various aspects presented before the prospective clients by PR agencies during their pitch presentation. Please read in the following link :

http://www.indiaprb log.com/2008/ 06/what-do- you-present- in-an-initial- pitch-presentati on.html

Normally, almost all the PR agencies present their capabilities in media relations.

My feeling is that PR agencies should start talking about the communication with other stakeholders. They can talk about HR branding, investor communication, social media communication, internal communiation, marketing communication, external communication other than media, etc.

PR Agencies feel more comfortable with media relations. (probably it is sytematic, clips measured, time bound, etc). Since PR Agencies confine only to media relations, the corporates also feel satisified with 'n' number of clips.

I feel a time has come that PR Agencies should re-look and start developing their competency in other areas like internal communication, HR Branding, and other areas through which the perception of the stakeholders could be improved. As I have been repeatedly stressing, PR needs to be integrated with Marketing communication. Corporate CEOs also should start pressuring the PR Agencies to suggest tools and means for 'total communication management'.

I invite members to share the views as to how we can take the PR industry to the next level.

srinivasan

Moderator

http://www.prpoint. com/blog

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Thursday, June 12, 2008

Re: [prpoint] Presentation of PR Agencies to clients - why confine to media only?

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