PR discussions: Re: [prpoint] UG & PG Courses in PR, Masscom & Journalism in A

Upcoming PR professionals should be told about PR ethics.

- Need to educate corporates about PR

- Need to edcate ourselves on the latest media gtrends - its not easy to have a an unfavourable or negative story killed!!!!!

- Crisis management or communications in crisis - to be truthful to a large extent.

- PR has come long way from arranging air tkts and hotel rooms for bosses families. But the need for a professional. planned, sustained communication exercise is yet to be understood.

- Case studies/projects on crisis related issues.

More ideas on curriculum in subsequenbt mails.

BNK

On 09/06/2008, Omkar Thatte <omkarthatte@gmail.com> wrote:

Bobby...
We all know, what is taught in text books is the basic knowledge. Please include practical industrial training which is very important.
PR in the world of Internet is also an important thing.

These are a coupld of suggestions from my side

Omkar

2008/6/9 Bobby Shivyana <yanbab2002@yahoo.com>:

Dear Members,

The AP State Council for Higher Education that came into existence in 1988 advises the State Government in matters relating to Higher Education in the State and oversee its development with perspective planning. First of its kind in the Country, it is primarily a coordinating and liaisoning body between the University Grants Commission, the State Government and the Universities.

This Council constituted an Expert Committee to prepare an integrated draft pattern of courses at UG and PG level in Public Relations, Mass Communication and Journalism.

The committee comprised of (1) Dr CV Narasimha Reddi, Former Director, I & PR Department (2) Sri Potturi Venkateswara Rao, Former Chairman, Press Academy of Andhra Pradesh and (3) Professor PL Visveswara Rao, Principal, Arts College, Osmania University & Former HOD, Journalism, OU are to represent PR, Masscom & Journalism respectively.

The committee, among other things, proposed (i) BA with PR as one of the 3 optionals namely - BA (PR); (ii) BCJ with PR specialization - BCJ (PR); (iii) MCJ with PR specialization - MCJ (PR) and (iv) MS (PR) in all the universities in AP.

While so, a one-day state level workshop is being organized by the Council on 16^th June 2008 at Hyderabad to discuss and develop a model curriculum of the courses for Universities in AP.

Suggestions or Comments are solicited from the members of the group on courses, syllabi, expectation of the industry and the expectation of the professionals, please

Regards,

Y. Babji,

Hyderabad

9848812031 / 9440814607

--
Regards
Omkar - 9890912031

--
Regards
BNK
Call:  CDMA: 93210 48332
                    93200 48332

========
B N Kumar
President
Concept PR - "Agency of the Year"  award winner from PR Council of India
====================

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Monday, June 9, 2008

Re: [prpoint] UG & PG Courses in PR, Masscom & Journalism in A

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