Monday, June 9, 2008

Re: [prpoint] UG & PG Courses in PR, Masscom & Journalism in A

Dear All,
 
Mr. Babji has called for suggestions for the development of Course Curriculum for Mass Communications.
It is in this context, I would like to suggest to include one more subject which is need of the hour is International Business Communications. In the era of M & A, the integration process is the most challenging job for a PR and HR Professionals. The trend is reversed these days when more number of Indian Companies are acquiring companies abroad. Communications during the process that starts from actually making due-diligence, bidding for take-over and up to final take over and subsequently facing challenges by down grading the financial ratings by International Agencies is very difficult part. It is noticed that many of the PR Professionals can't even read a Balance Sheet and therefore, can't understand implications by such down ratings. They are totally blank in dealing with such situation.
 
Under the circumstances, I would strongly recommend to include International Business Communications in the course as one of the MUST topic.
 
Regards,
 
Yogesh Joshi
 

 
On 6/9/08, Avinash Murkute <avinash_m28@yahoo.com> wrote:

Dear Sir:

Kindly find my few suggestions.

1) Few sessions on nuances of technology in communication. When i was student of mass communication, telex and teleprinter was included in my syllabus. Today there is need to include blogging, VLog, Social networking sites, Customer blogs, Communication security and exercising right controls, ezines, Video conferncing, online meetings, IP telephony, etc.

2) RTI i.e. Right to information Act 2005, is playing a pivotal role in getting information on demand. Although the act has been enacted there are many hurdles in getting the information on anywhere-anytime basis due to technical reasons. Empowering citizens understand RTI act is very much required and a must for students pursuing communication and allied courses.. Sessions to understand RTI act may please be considered. Many universities are finding this proposal lucrative.

3) E-commerce: It may cover e-business models, famous fallouts, online trasactions, grievance redressal, phising, online scams, security issues, payment gateways, customer communication systems, how to build online business, deciding chief purpose of website and maintaining great e-businesses. The point to understand is how new businesses are required to communicate in e-age. I will have to research for PR in e-age. (Spoke-n-hub)

4) IT act: Cyber law cases not only contains economic frauds but also malicious content, pornographic issues, libel, bad faith domain name registrations, Intellectual property rights issues and so on. Understanding basics of cyber law is required, as in days to come cyber crimes will surpass traditional crime scene.

5) E-Governance: Government plays an important role in providing conducive atmosphere to conducting businesses. Government sector is the largest domestic client for software products and services. Bhoomi project and Gyandoot project are few to name e-governance projects, whose success changed the mindset of India government. Today, Railways, Airlines, Municipal Corporations, Banking, Media, Education, Military...almost all sectors are e-dependant. Advantages are numerous and so is the scale. Training session on e-governance projects and project reports helped many students / institutes understand this crucial area.

Having excellent academic profile and experience in media-n-education, if i can be of any further assistance in design-n-delivery of courses, you might find me as ready help.

Regards,
Avinash Murkute
Galaxy4u, Pune

Mobile: +919822698070



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