Himachal urged PR officials to go hi-tech
Last week of the June 08 In Shimla, Himachal Pradesh's Information and Public Relations Department Director JR Katwal has urged public relations (PR) professionals to make use of latest technology while performing their duties for enhancing their efficiency.
Addressing a review meeting of the Deputy Directors, District Public Relations officers and other departmental officers, he said that the department has provided latest equipment to the field officers in order to bring about qualitative improvement in their functioning and improve the information system in the department.
Katwal exhorted the officers to strengthen feature service by issuing developmental features every week from the state and district headquarters.
Stressing on the strengthening of the photo bank, the Director directed the DPROs to send the collection of important photographs of their districts at the earliest to enrich the photo bank of the state headquarter.
He asked the officers to prepare more films on on-going developmental and welfare activities by different departments in order to generate more awareness among public.
The importance of public relations is increasing in the present time and the PR sector is witnessing revolutionary change and added that PR professionals should update their knowledge regularly to keep themselves aware of latest developments in the field.
Stating that the official website of the department was an important source of information to media persons and public, Katwal emphasised upon strengthening it by providing all important information about various important events, press releases, cabinet decisions, photographs besides features and background stuffs for various government schemes.
Best of in my knowledge none of the states have no Public Relation Policies. Without good communication channel no one can survive in this modern age.
Every one has understood importance and power of Commutations but why State Govts have no policy of Communication/
I request all members to post their views and comments.
Rusen Kumar
Raigarh (Chhattisgarh)
98274 77507
rusenkumar@gmail.
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