Chill. Incentive in PR business means increase in the retainer year after year. If the terms and agreement does not show this clause, and if the client is giving an incentive above the basic retianer, its an excellent deal. That shows the performance. We need to accept the recognition from the client straightaway.
This apart, If the terms on agreement signed doest not say 'payment against performance' then its not a fair deal. But all PR agencies work on retainer . 'Performance speak' is 'incentive gained'.
good luck and regards.
rr iyer
ngeeta_irani <sangeeta_irani@rediffmail.com> wrote:
The time for review of a retainer arrived and I asked for an
increase for we had delivered. The client talked of performance
based fee.
I have checked with a few Pr friends and only one had heard of an
incentive - but that was over and above the basic retainer.
Has any one heard of performance based fee system only - no
retainer ? If yes some questions ?
What is performance ? The 250 clips and the 400 internet clips you
have for the year . The qualitative articles in ET, HT ,CNBC etc
How do you quatity performance - vauation of clippings, cirrus score?
What if client is too small not even listed company - you know in
cirrus he may not get good scores inspite of the work you have put
in.And that fact that client has non-metro cities news.
And just wondering if like Ekta Kapoor and Star Tv deal for Tv
shows - In Pr we have basic fee and extra fee. Star TV paid if
TVR's of serials increase. Except in our case what is the way we
judge the work?It's not as transparent or easy.
Would appreciate inputs and also gyan - is this the trend any where ?
I have never ever heard of it- may just be a cost controlling
measure by client !
Regards
Sangeeta Irani
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