Tuesday, July 29, 2008

Re: Re: [Image_Management] Performance based fee

  Thanks - but we do that we value all clips , value internet ...but is there another standard ?

sangeeta


On Tue, 29 Jul 2008 Parvish Kamat wrote :
>hi Sangeeta,
>
>Just a suggestion since every publication has an advtg ratecard, could you think of a formula on those lines...?
>Rgds,
>
>Parvish Andani Kamat
>Goa.
>  ----- Original Message -----
>  From: sangeeta_irani
>  To: Image_Management@yahoogroups.com
>  Sent: 29 July, 2008 6:50
>  Subject: [Image_Management] Performance based fee
>
>
>  The time for review of a retainer arrived and I asked for an
>  increase for we had delivered. The client talked of performance
>  based fee.
>
>  I have checked with a few Pr friends and only one had heard of an
>  incentive - but that was over and above the basic retainer.
>
>  Has any one heard of performance based fee system only - no
>  retainer ? If yes some questions ?
>
>  What is performance ? The 250 clips and the 400 internet clips you
>  have for the year . The qualitative articles in ET, HT ,CNBC etc
>
>  How do you quatity performance - vauation of clippings, cirrus score?
>  What if client is too small not even listed company - you know in
>  cirrus he may not get good scores inspite of the work you have put
>  in.And that fact that client has non-metro cities news.
>
>  And just wondering if like Ekta Kapoor and Star Tv deal for Tv
>  shows - In Pr we have basic fee and extra fee. Star TV paid if
>  TVR's of serials increase. Except in our case what is the way we
>  judge the work?It's not as transparent or easy.
>
>  Would appreciate inputs and also gyan - is this the trend any where ?
>  I have never ever heard of it- may just be a cost controlling
>  measure by client !
>
>  Regards
>
>  Sangeeta Irani
>
>
>
>



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