Tuesday, July 29, 2008

Re: Re: [Image_Management] Performance based fee

  Dear Mr Jagannathan,

No the others are not for fat fee..if news is local to Amravati - it will be local papers and that will be relevant.
You may even have a CNN USA edition among others"fat clips "  but in terms of explianing quickly to a forum I found that way of expressing easier.

The smaller papers may not enjoy the stature of the mainline heavyweights .. but they do count.

Apologies if I have given the impression that it is just for clippings!
Regards

Sangeeta


On Tue, 29 Jul 2008 V Jagannathan wrote :
>Hi,
>
>I wonder what the member means by the following sentence?
>
>"What is performance ? The 250 clips and the 400 internet clips you
>have for the year . The qualitative articles in ET, HT ,CNBC etc"
>
>Funny PR things reports in ET, HT and CNBC are qualitative and others are meant for volume and in turn fat fee!
>
>Jagannathan
>IANS
>
>
>--- On Tue, 7/29/08, Narendran A <naren_vna@yahoo.com> wrote:
>
> From: Narendran A <naren_vna@yahoo.com>
>Subject: Re: [Image_Management] Performance based fee
>To: Image_Management@yahoogroups.com
>Date: Tuesday, July 29, 2008, 8:50 AM
>
>
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>Hi
>
>Yes there is something called bonus clause wherin if we exceed beyond what was comitted clients do pay bonus amount.
>
>Best regards
>Narren
>
>--- On Tue, 7/29/08, sangeeta_irani <sangeeta_irani@ rediffmail. com> wrote:
>
> From: sangeeta_irani <sangeeta_irani@ rediffmail. com>
>Subject: [Image_Management] Performance based fee
>To: Image_Management@ yahoogroups. com
>Date: Tuesday, July 29, 2008, 6:50 AM
>
>
>
>
>The time for review of a retainer arrived and I asked for an
>increase for we had delivered. The client talked of performance
>based fee.
>
>I have checked with a few Pr friends and only one had heard of an
>incentive - but that was over and above the basic retainer.
>
>Has any one heard of performance based fee system only - no
>retainer ? If yes some questions ?
>
>What is performance ? The 250 clips and the 400 internet clips you
>have for the year . The qualitative articles in ET, HT ,CNBC etc
>
>How do you quatity performance - vauation of clippings, cirrus score?
>What if client is too small not even listed company - you know in
>cirrus he may not get good scores inspite of the work you have put
>in.And that fact that client has non-metro cities news.
>
>And just wondering if like Ekta Kapoor and Star Tv deal for Tv
>shows - In Pr we have basic fee and extra fee. Star TV paid if
>TVR's of serials increase. Except in our case what is the way we
>judge the work?It's not as transparent or easy.
>
>Would appreciate inputs and also gyan - is this the trend any where ?
>I have never ever heard of it- may just be a cost controlling
>measure by client !
>
>Regards
>
>Sangeeta Irani
>
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