Exaclty - I never gaurantee what can happen because its not an ad - its news. It depends on whether the news is worthy or not and also the efforts the agency puts in, as well a swhat news it competes with on the day of release! There are variables. The numbers of clippings are just what has been delivered - just happens to be such a figure. The client is happy with enchanced image .
But I think the time element and regular reviews would help - instaed of just annual ones.
Thanks
Sangeeta
On Tue, 29 Jul 2008 CJ Singh wrote :
>Dear Sangeeta:
>
>I can understand your dilemma, but first thing first. I know different
>agencies are using different methods to bill a client. However, in
>over 20 years of our consultancy, we have at least never promised or
>indicated any size or number of clips that we would generate for the
>client. The deliverables are always designed to achieve a particular
>result whether change of perception or generating brand awareness,
>which are clearly delineated at the time of contract and subsequently
>more specifically planned out in detail with quarterly reviews. And
>terms like upward revision of retainership periodically or in case of
>any change of reference of contract are documented in advance.
>The need here for the client to understand also is that number of
>clips or insertions don't matter if the ultimate communication
>objective has not been achieved.
>And in so far as performance linkages are concerned, this becomes
>apparent when you compare it what you promised as deliverable to the
>client with what has actually been accomplished. In case you feel that
>you are putting in more resources in the project than you earlier
>planned for the client, justify it with tangibles.
>Best wishes.
>CJ, CorePR
>
>--- In Image_Management@
><v_jagannathan@
> >
> > Hi,
> >
> > I wonder what the member means by the following sentence?
> >
> > "What is performance ? The 250 clips and the 400 internet clips you
> > have for the year . The qualitative articles in ET, HT ,CNBC etc"
> >
> > Funny PR things reports in ET, HT and CNBC are qualitative and
>others are meant for volume and in turn fat fee!
> >
> > Jagannathan
> > IANS
> >
> >
> > --- On Tue, 7/29/08, Narendran A <naren_vna@..
> >
> > From: Narendran A <naren_vna@..
> > Subject: Re: [Image_Management] Performance based fee
> > To: Image_Management@
> > Date: Tuesday, July 29, 2008, 8:50 AM
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > Hi
> >
> > Yes there is something called bonus clause wherin if we exceed
>beyond what was comitted clients do pay bonus amount.
> >
> > Best regards
> > Narren
> >
> > --- On Tue, 7/29/08, sangeeta_irani <sangeeta_irani@ rediffmail.
>com> wrote:
> >
> > From: sangeeta_irani <sangeeta_irani@ rediffmail. com>
> > Subject: [Image_Management] Performance based fee
> > To: Image_Management@ yahoogroups. com
> > Date: Tuesday, July 29, 2008, 6:50 AM
> >
> >
> >
> >
> > The time for review of a retainer arrived and I asked for an
> > increase for we had delivered. The client talked of performance
> > based fee.
> >
> > I have checked with a few Pr friends and only one had heard of an
> > incentive - but that was over and above the basic retainer.
> >
> > Has any one heard of performance based fee system only - no
> > retainer ? If yes some questions ?
> >
> > What is performance ? The 250 clips and the 400 internet clips you
> > have for the year . The qualitative articles in ET, HT ,CNBC etc
> >
> > How do you quatity performance - vauation of clippings, cirrus score?
> > What if client is too small not even listed company - you know in
> > cirrus he may not get good scores inspite of the work you have put
> > in.And that fact that client has non-metro cities news.
> >
> > And just wondering if like Ekta Kapoor and Star Tv deal for Tv
> > shows - In Pr we have basic fee and extra fee. Star TV paid if
> > TVR's of serials increase. Except in our case what is the way we
> > judge the work?It's not as transparent or easy.
> >
> > Would appreciate inputs and also gyan - is this the trend any where ?
> > I have never ever heard of it- may just be a cost controlling
> > measure by client !
> >
> > Regards
> >
> > Sangeeta Irani
> >
>
>
Please visit the websites http://www.prpoint.com and http://www.primepointfoundation.org and
http://www.imageaudit.com
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