[prpoint] Criteria for selecting PR Agency on a retainer basis or for a project

Dear All,

 

I wish to take your views on what according to you are the criterias for judging the PR agencies while appointing them on a retainer or for a project.

 

The ones we commonly consider are media reach, cost effectiveness, undersranding of client's needs, etc.

 

Would be great if all of you would share your own set of criterias.

 

Success

Madhu Joshi

Corpoarte communication professional

Mumbai

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