Dear Madhu
Beyond media reach, cost-effectiveness the most crucial aspect is 'Client Servicing'. No matter how intelligent or good the PR agency is; it is of no use if 'Client Servicing' people are not dedicated or interested enough to work proactively.
It is very important to have a comfort level with the servicing team otherwise best of information or knowledge goes for a complete toss.
We feel that cost effectiveness, understanding of client's needs, media reach is something very basic. Always check out who is going to service your account. Sometimes top management come and commit very unrealistic deliverables which the servicing team is never able to cope up with so what's the point....... considering media reach and cost-effectiveness.
With Regards
Pradnya
ICE PR
Image Management Advisory
Head Office: Pune 020 - 25459602
Image Management Advisory
Head Office: Pune 020 - 25459602
----- Original Message -----From: Madhu JoshiSent: Tuesday, August 05, 2008 12:37 PMSubject: [prpoint] Criteria for selecting PR Agency on a retainer basis or for a project
Dear All,I wish to take your views on what according to you are the criterias for judging the PR agencies while appointing them on a retainer or for a project.The ones we commonly consider are media reach, cost effectiveness, undersranding of client's needs, etc.Would be great if all of you would share your own set of criterias.SuccessMadhu JoshiCorpoarte communication professionalMumbai
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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