Hi Srinivasan,
'Corporate communications' deals with meeting communication needs of Company or at corporate level, company's image, company message objectives..all keeping in mind the Company/organisation communication objective.
'marketing objective' deals with meeting communication objectives set to meet markeing needs of the organisations' brands or making strategy targeted towards achieving marketing objectives. Marketing communication would include tools like tie-ups, PR events for launching a brand, etc.
Regards
Madhu Joshi
On 8/5/08, Prime Point Srinivasan <prpoint@gmail.com > wrote:
dear friends
Some of he members have been sending mails to me to know the difference between the functional areas between 'corporate communication' and 'marketing communication'. Can members describe the job profile of both.
srinivasan
Moderator
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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