PR discussions: Re: [prpoint] 'corporate communication' and 'marketing communication'

Wednesday, August 6, 2008

Re: [prpoint] 'corporate communication' and 'marketing communication' - functional difference

Hi there,

I fully endorse views of Madhu Joshi. PR efforts in organising events' launch functions, meets of dealers, etc. to promote marketing are proven tools to support the overall objective s of Marketing. - which is to enhance market share.

PR also helps in prjecting the favourable image of the company, from whcih the product is launched - like the base line in many advts.of Unilver or Godrej.

s.n.surkund

--- On Tue, 8/5/08, Madhu Joshi <madhuj12@gmail.com> wrote:

From: Madhu Joshi <madhuj12@gmail.com>
Subject: Re: [prpoint] 'corporate communication' and 'marketing communication' - functional difference
To: prpoint@yahoogroups.com
Date: Tuesday, August 5, 2008, 10:14 AM

Hi Srinivasan,

'Corporate communications' deals with meeting communication needs of Company or at corporate level, company's image, company message objectives.. all keeping in mind the Company/organisatio n communication objective.

'marketing objective' deals with meeting communication objectives set to meet markeing needs of the organisations' brands or making strategy targeted towards achieving marketing objectives. Marketing communication would include tools like tie-ups, PR events for launching a brand, etc.

Regards

Madhu Joshi

On 8/5/08, Prime Point Srinivasan <prpoint@gmail. com> wrote:

dear friends

Some of he members have been sending mails to me to know the difference between the functional areas between 'corporate communication' and 'marketing communication'. Can members describe the job profile of both.

srinivasan
Moderator

__._,_.___

Messages in this topic (3) Reply (via web post) | Start a new topic

Messages | Database | Polls | Members

Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)

Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe

__,_._,___

PR discussions

Wednesday, August 6, 2008

Re: [prpoint] 'corporate communication' and 'marketing communication' - functional difference

No comments:

Table of Contents