Dear PR Colleagues
It is a high time to realize the impact of the profession and its positive and negative impact on a society at large. The general idea which is emerging out today that pr professionals are serving their news with un-proportional blow of the real facts and without understanding the facts in detail ,the recent example is scientific test at Geneva and creating negative atmosphere against the science and its development and nullifying the importance of the research ultimately restricting the young generation to pursue the career in science . There are thousands of example before us.
Once I was reading a presentation of Dr. A.P.J.KALAM wherein he has cited the example of positivity of journalism in ISRIEL and has said that even during the crisis of war the head lines and the main coverage was full of positive news related to development initiative and projects undertaken for the welfare of the societies at large. They do cover the news of scam ,loot and chori but that does not become the headlines. As everyone starts his day by getting your news and that plays a role in creating a positive and negative frame of mind.
It is a high time for us to decide to use our profession in making a positive impact on society to move forward for accomplishing the vision ahead and giving a moral boost to the development of the country. you will agree with me that most of the head lines is negative of any initiative taken , for example we never bothered to find out the impact of mid-day meal in schools in bringing people to the schools and increasing the literacy rate rather most of the time we see the news related to the bad food and its consequences , I agree that being a forth pillar of democracy we need to be vigilant and keep highlighting the failures and weaknesses of the programme and suggestion also to fight with the fallacies so on and so forth.
Regards
Praveen kumar
From: prpoint@yahoogroups
Sent: 17 September, 2008 2:07 AM
To: Prpoint Group
Subject: [prpoint] Crisis communications - woh kya hai?
Now that there is a crisis situation everywhere, many must be scouting for PR or for a temporary arrangement to communicate or block communication. Isn't this the time to ponder over: Do we need PR only during crisis? Lehman is only a small example. There was an ICICI Bank which had face the brunt of miscommunication generated by a stupid rumour. Much before that we had
How do we, the PR professionals, tackle such crisis? Or how best best can we help our businesses to be ready to face the crisis?
I would like to throw this topic for your opinion - What's this crisis communication all about?
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Regards
BNK
Call: CDMA: 93210 48332
93200 48332
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B
President
Concept PR - "Agency of the Year" award winner from PR Council of
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