Crisis Management is definitely forms a large part of what PR professionals. And what with so many dynamics taking place around us, its become imperative that one will have to deal with a crisis situation.
To tackle such a situation does not mean that we deal with it when it takes place. It means that as a PR professional, one must anticipate that such a situation is possible and thereby be prepared to tackle it when it takes place. Thus, there must be a PLAN A and a PLAN B and even a PLAN C if its necessary.
This is also where we communicate the need of PR to a business and tell them how PR is important before a crisis to avoid one.
Richa Gupta
Snr. Media Trainee,
Symbiosis Institute of Media and Communication,
Pune.
+919323936727
On Wed, Sep 17, 2008 at 2:07 AM, BNK <mailbnk@gmail.com > wrote:
Now that there is a crisis situation everywhere, many must be scouting for PR or for a temporary arrangement to communicate or block communication. Isn't this the time to ponder over: Do we need PR only during crisis? Lehman is only a small example. There was an ICICI Bank which had face the brunt of miscommunication generated by a stupid rumour. Much before that we had Bhopal tragedy. Now you have a Shivraj Patil tragedy (or comedy) of errors!!How do we, the PR professionals, tackle such crisis? Or how best best can we help our businesses to be ready to face the crisis?I would like to throw this topic for your opinion - What's this crisis communication all about?
--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
========
B N Kumar
President
Concept PR - "Agency of the Year" award winner from PR Council of India
====================
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
.
__,_._,___
No comments:
Post a Comment