Hi: Well it happens everywhere. Casual deals and hardcore deals....we will have to differentiate. Home loan offers, credit card offers, insurance offers, holiday packages and what not is sold on phone only and the interesting part of it....they get customers. Isn't it the same ... convincing a journalist about own assignment on a phone call? We too have to remember Peter Drucker with terminologies like Business Development, Lead Generation, Proposal Making and so on. (Management everywhere) Yes, phone deals are welcome if you have achieved comfort zone with the person you are going to deal with. But on a first telephone call, speaking about your assignment is strict no no. The first telephone call should be useful only for getting appointment. How you grow your relationship later is ongoing story. This is not the first time, someone has written something about PR fraternity. Few months back we had a similar thread. Young journalists craving for stories might welcome any telephone calls but dealing with someone senior with the same approach will certainly can backfire and most surprisingly he will vent his frustrating ideas like the one in the thread. Can someone fit a Square Peg in a Square hole on telephone alone? Regards, Avinash Murkute Galaxy4u Pune
--- On Tue, 2/9/08, POONAM SUKHIJA <POONAM.SUKHIJA@angeltrade.com> wrote:
From: POONAM SUKHIJA <POONAM.SUKHIJA@angeltrade.com>
Subject: RE: [prpoint] DNA Story on PR profession - Why PR is viewed negatively?
To: prpoint@yahoogroups.com
Date: Tuesday, 2 September, 2008, 4:22 PM
All that I can say here , If Vivek is ready to publish again, leave the other publications aside from his newspaper paper only I can produce pleading mails craving for information and quotes to authenticate their stories from market experts from my organization. "Mind you most of the business stories read by you in newspapers are all well crafted jobs from research reports of big names in the market like ours. !!!!!! J Poonam R. Sukhija Vice President Corporate Communications 
612 Acme Plaza, M.V. Road, Andheri (E), Mumbai-59 Main : (91-22) 022-4000 3600 ext. 606 Facsimile : (91-22) 022-40003699 Hand phone: : (91-22) 9820077588 / 9322077588 Website : www.angeltrade. com From: prpoint@yahoogroups .com [mailto:prpoint@ yahoogroups. com] On Behalf Of vikram
Sent: Tuesday, September 02, 2008 3:44 PM
To: prpoint@yahoogroups .com
Subject: [prpoint] DNA Story on PR profession - Why PR is viewed negatively? Dear Friends
Vivek Kaul, a senior journalist from DNA had written this piece in
its Sunday edition. Please go through this article and tell me how
exactly you feel after reading it? Do you think we should respond to
this? or we should admit that these things happen in our industry
and continue working without taking any corrective steps? Why is our
profession viewed in such a negative light? Can't we do anything to
change the perception.
I appeal to all PR specialists and specially the senior guys please
respond with your comments.
Do you have two minutes?
Vivek Kaul
Saturday, August 30, 2008 21:25 IST
I may be one of those lucky few who is not besieged with calls,
trying to sell a credit card, a personal loan or holiday packages.
Either my service provider hasn't sold its database yet or I am just
plain lucky. Nevertheless, that does not mean I do not get any
calls. I get lots of calls from public relations professionals (I am
wondering if you have two minutes types). And this is how a typical
call goes:
Me: Hello…
Caller: Hi. This is Shafalica calling from Next Generation Image
Management (Image Management, Peter Drucker must be turning in his
grave). Is that Vivek?
Me (in a rather bored voice): Ji. Boliye.
Shafalica: I was wondering whether you had two minutes? (For the
uninitiated 'wondering' is the most oft used word by Public
Relations and Corporate Communication Professionals. )
Me: Yes, Tell me. (now trying not to sound bored)
Shafalica: We have this client called Rose Wealth Management
(Management again. Drucker must be back to original position now,
since he must have turned again). Their CEO Vishal Mansukhani would
like to contribute to your newspaper. (Contribute is another
favourite with PR guys.)
Me: What does he want to contribute?
Shafalica: I was wondering (not again) if you would be interested in
an article from his side. (Now that gets me interested. An article,
so that means less work for a day. And since he is a corporate guy,
he won't charge. So suddenly, we are talking 'win-win' management
here)
Me: Hmmm. An article. So what does he want to write on?
Shafalica: I was wondering if you had any ideas on what he could
contribute on? ( If I have an idea, wouldn't I rather write it
myself? Those who write on a regular basis will understand that
figuring out what to write is the most difficult part. Writing it
out is much easier. If the person doesn't even have a clue on what
he wants to write, what sort of an expert is he supposed to be? Or
is it just laziness.)
Me: No. I don't have any ideas (And even if I had, why should I give
them to you. I am tempted to scream.)
Shafalica (now at a loss of words): Hmmm. Let me talk to Mr
Manshukhani, and ask him what he is comfortable writing on and then
get back to you.
Shafalica: Bye.
--
Best Regards,
Vikram Kharvi
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