Re: [prpoint] DNA Story on PR profession - Why PR is viewed negatively?

Dear Friends,   Vivek Kaul  wrote an excellent piece. To be honest this is ground realty.  It is a result of unprofessionalism in PR  agencies.  Agencies recruiting the young, sweet voice, good looking  graduates and assigning them this type of activities with out any guidance. I know most of the callers like "Shafalica' even don't know the people with whom they are talking. Simply they dial the numbers which were given to them by seniors. I feel this is a dangerous situation for PR Industry.      I hope this is not a Perception of vivek about the PR Industry. It is an experience. Not only Vivek there are number of business Journalists who are facing this type of situation everyday. As seniors When ever we chat with a Business Journalist definitely they will share this type of experiences. We have to welcome this type of observations to set right ourselves.     K S S Bapuji kssbapuji@yahoo.com --- On Tue, 9/2/08, vikram <pr.vikram@gmail.com> wrote: From: vikram <pr.vikram@gmail.com> Subject: [prpoint] DNA Story on PR profession - Why PR is viewed negatively? To: prpoint@yahoogroups.com Date: Tuesday, September 2, 2008, 5:13 AM Dear Friends Vivek Kaul, a senior journalist from DNA had written this piece in its Sunday edition. Please go through this article and tell me how exactly you feel after reading it? Do you think we should respond to this? or we should admit that these things happen in our industry and continue working without taking any corrective steps? Why is our profession viewed in such a negative light? Can't we do anything to change the perception. I appeal to all PR specialists and specially the senior guys please respond with your comments. Do you have two minutes? Vivek Kaul Saturday, August 30, 2008 21:25 IST I may be one of those lucky few who is not besieged with calls, trying to sell a credit card, a personal loan or holiday packages. Either my service provider hasn't sold its database yet or I am just plain lucky. Nevertheless, that does not mean I do not get any calls. I get lots of calls from public relations professionals (I am wondering if you have two minutes types). And this is how a typical call goes: Me: Hello… Caller: Hi. This is Shafalica calling from Next Generation Image Management (Image Management, Peter Drucker must be turning in his grave). Is that Vivek? Me (in a rather bored voice): Ji. Boliye. Shafalica: I was wondering whether you had two minutes? (For the uninitiated 'wondering' is the most oft used word by Public Relations and Corporate Communication Professionals. ) Me: Yes, Tell me. (now trying not to sound bored) Shafalica: We have this client called Rose Wealth Management (Management again. Drucker must be back to original position now, since he must have turned again). Their CEO Vishal Mansukhani would like to contribute to your newspaper. (Contribute is another favourite with PR guys.) Me: What does he want to contribute? Shafalica: I was wondering (not again) if you would be interested in an article from his side. (Now that gets me interested. An article, so that means less work for a day. And since he is a corporate guy, he won't charge. So suddenly, we are talking 'win-win' management here) Me: Hmmm. An article. So what does he want to write on? Shafalica: I was wondering if you had any ideas on what he could contribute on? ( If I have an idea, wouldn't I rather write it myself? Those who write on a regular basis will understand that figuring out what to write is the most difficult part. Writing it out is much easier. If the person doesn't even have a clue on what he wants to write, what sort of an expert is he supposed to be? Or is it just laziness.) Me: No. I don't have any ideas (And even if I had, why should I give them to you. I am tempted to scream.) Shafalica (now at a loss of words): Hmmm. Let me talk to Mr Manshukhani, and ask him what he is comfortable writing on and then get back to you. Shafalica: Bye. -- Best Regards, Vikram Kharvi

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