Wednesday, October 1, 2008

Re: [prpoint] How to make Government PR Departments more effective?

Govt PR
Why it does not work?
Because it is around politics,not policy
..it is about Govt programmes,not people for whom they are meant
..it needs leaders who speak development,bat from the front but they are absent.
..Govt needs a face.Regional parties and their leader some times give such face.remember:Chandrababu naidu.He may have gone wrong on several fronts but provided the face & voice.
..PR does not depend only on PR professional practitioner.The subject should be worthy of PR
..Govt are expected to work on many fronts.But lacks focus.A flagship programme.One resounding theme that mobilizes people of a state.bringing Narmada water to Sabarmati and Ahmedabad in Gujarat is an example.If NANO had worked without the taint of left wing terorism in W Bengal would have provided the Flag.Making Bangalore the international IT capital by one chief minister of Karnataka.
..Good governance is good PR.How many states can lay claim to it?
Nehru was media darling.And Mrs I.Gandhi antagonized media but her image, reputation  didnot suffer.Governance,commitment to people,Garibi Hatao slogan worked to her advantage.although she was not the darling of the newspapers.
At operational levels, Govt PR moves with politics and politicians and publicity.Publicity is Duplicity.Open,transparent information sharing with media about policy,programmes and peoples feed back and making media partners in programmes monitoring could help.
 Cover up job will not work.
S.narendra

Narendra>s

2008/9/30 chandrhira <chandrhira@gmail.com>

Dear members,

State Governments are doing lot of work work for betterment of
the society. Governments make their policy,scheme,acts,programme for
development of public. How can we improve the status and Role of Government PR departments for making this as an effective information hub. I seek the advice of members

Hira Dewangan
District Public Relation Officer
Raigarh,chhattisgarh
MOB-9827118549


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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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