Saturday, October 18, 2008

Re: [prpoint] Image crisis - Knee jerk action of Jet Airways - A good case study for brand/PR Managers..

Dear Srinivasan,


A few years back JET AIRWAYS was hailed as a TOP brand in India and won many awards for its excellent service.

It continues to be the favourite domestic airlines for many of us. It can legitimately claim of having a team of charming and well groomed in flight attendents, and courteous and efficient service personnel at all levels.

However, the "BOSS"  Mr. Goyal, single handedly demolished the edifice by his inane actions in the past two days.He has scaled new heights of naivete by swearing on his dead mother when he claimed that he was not influenced by any political leader, when he took back the sacked staff of jet airways..(the whole world knows that what pressure was mounted by  Praful patel and Raj Thakaray on him...?)

The moral of the story seems to be that it takes one man to destroy the image of an organisation, and when it happens to be your own chairman.. it is done all the more easier..!

R.Vaidyanathan

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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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