Wednesday, January 7, 2009

[prpoint] PR disaster - Satyam Fiasco

Friends

I am sure all of us would be tracking the news of Ramalinga raju resigning from the post of Chairman of Satyam Computers and admitting profits being inflated and so on.. the letter of his resignation are there in the news websites..Satyams share price has come down by 34%..

Its interesting to study from communications point of view. Can stalwarts in the group educate us on the following:

a) How should an issue like this be handled? as we are talking about one of India's top executive
b) What impact will it have on the image of the company/employees?
c) What caution should be adopted while delaing with sensitive issues?
d) IS there any chance for the company to use this as an opportunity to build its image(positive)?

Also read this article
http://www.livemint.com/2008/12/18221653/What-should-Satyam-and-Raju-do.html

Best regards
Narren

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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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