Re: [prpoint] PR disaster - Satyam Fiasco

It's major issue concerning corporate governance. Communication professionals should ensure that the principles are adhered to and educate/caution their managements teams on this. Like we do media DO's and Don'ts, we must prepare a list for corporate governance with the help of Independent directors.

Most problems occur when corporates do not involve independent directors who are reduced to just figureheads and attend Board meetings only as a formality.

Corpcom teams must also insist on transparency. Keep doing periodical workshops and invite experts like N Vithal, Narayana Murthy, Dr Kalam and so on to speak to coporate groups. These kind of activities/knowledge forums can also be done at FICCI, CII, PRCI as well 

Regards

bnk

2009/1/7 Narendran A <naren_vna@yahoo.com>

Friends

I am sure all of us would be tracking the news of Ramalinga raju resigning from the post of Chairman of Satyam Computers and admitting profits being inflated and so on.. the letter of his resignation are there in the news websites..Satyams share price has come down by 34%..

Its interesting to study from communications point of view. Can stalwarts in the group educate us on the following:

a) How should an issue like this be handled? as we are talking about one of India's top executive
b) What impact will it have on the image of the company/employees?
c) What caution should be adopted while delaing with sensitive issues?
d) IS there any chance for the company to use this as an opportunity to build its image(positive)?

Also read this article
http://www.livemint.com/2008/12/18221653/What-should-Satyam-and-Raju-do.html

Best regards
Narren

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Regards
BNK
Call:  CDMA: 93210 48332
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========
B N Kumar
CEO
Concept PR - "Agency of the Year"  award winner from PR Council of India
====================

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