Dear All,
I have a different take on this . If you have read the book ‘The Long Tail’ it talks about how unlike in the past there would be the top 2 or 3 there is no such concept in the internet world , groups and clusters can form around like- mindedness and they can be small but they would have an existence . The could be a Corp Com group , there could be a IT Corp Com Group , There could be a PR agencies only group, or there could be all inclusive group. I do not think the group would be anti PR by being for Corp Com it is just that it is a collection of a cluster which is likeminded.
From: prpoint@yahoogroups
Sent: Wednesday, January 28, 2009 9:36 AM
To: prpoint@yahoogroups
Subject: Re: [prpoint] Re: Why PR agency professionals are treated as untouchabiles by Corpcom professionals?
| Dear All From my experience, i feel both play a major role in building image of an organization. Earlier PR agencies were used to diseminate press releases and ensure coverage for clients. Later agencies started to play the role of consultants who will guide clients to achieve their PR mandate through media. Now most PR agencies have scientific process to analyse past/ present perception level and messaging that has gone out in the public and then decide way forward for clients. Agencies are stretching their arms and not restrict themselves to media relations. There are consultants who are in great demand. CEO's prefer to take guidance from them than his own staff. I feel Agencies are moving up the value chain but only shortfall is, in an agency one person is expected to do everything and there is no specialization of tasks. If specialization come in then im sure clients wll definately value agencies more than in house staff. Best regards Narren
|
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