A person has the authority to decide whom to invite and whom not to to his home. So one cannot demand entry. If I remember right the discussion started on the issue why the `Corp Comm' group bars membership for PR professionals and not how both the professions work towards a common goal. While that may be true, I wonder whether corp.comm managers would agree totally with that. They might say their agenda is much more broader. Jagannathan
--- On Wed, 1/28/09, Narendran A <naren_vna@yahoo.com> wrote: From: Narendran A <naren_vna@yahoo.com>
Subject: Re: [prpoint] Re: Why PR agency professionals are treated as untouchabiles by Corpcom professionals?
To: prpoint@yahoogroups.com
Date: Wednesday, January 28, 2009, 9:35 AM From my experience, i feel both play a major role in building image of an organization. Earlier PR agencies were used to diseminate press releases and ensure coverage for clients. Later agencies started to play the role of consultants who will guide clients to achieve their PR mandate through media. Now most PR agencies have scientific process to analyse past/ present perception level and messaging that has gone out in the public and then decide way forward for clients. Agencies are stretching their arms and not restrict themselves to media relations. There are consultants who are in great demand. CEO's prefer to take guidance from them than his own staff. I feel Agencies are moving up the value chain but only shortfall is, in an agency one person is expected to do everything and there is no specialization of tasks. If specialization come in then im sure clients wll definately value agencies more than in house staff.
--- On Tue, 1/27/09, Yadu nandan <kvyadunandan@ gmail.com> wrote:
From: Yadu nandan <kvyadunandan@ gmail.com>
Subject: Re: [prpoint] Re: Why PR agency professionals are treated as untouchabiles by Corpcom professionals?
To: prpoint@yahoogroups .com
Date: Tuesday, January 27, 2009, 10:45 PM Am of the firm belief that Corp Comm & PR Agencies need to complement each other and rationally, jointly formulate effective communication strategies rather than trying to establish one's superiority over the other - personal opinions should give way to professionalism. On 1/26/09, prerna_rsaikumar <prerna_rsaikumar@ yahoo.co. in> wrote: Hi All,
Interesting topic! It is offten misunderstood the very meaning of
Public Relations. I am sure many would agree with me that when PR
activities were restricted to buying tickets and making travel
arrangements, including hotel bookings and arranging dinners/parties
rather than giving importance to communication, image management and
media relations, the corporate houses changed the name of their
Public Relations Deaprtment to Corporate Communication Department.
All professional knows very well that the crux of PR is two way
communication - Company and it's stake holders. However, still late
ninties, many companies were engaging PR agencies, mainly, to handle
Press / Media, Press Releases and to organise Press Conferences.
I personally feel that senior management needs to involve Corp Com
team in strategic decision making process to make them understand
the market scenario, competition and customer phychology towards
their products and services. In lieu Corp Com should rope in PR
agencies to assist them in executing the action plan set by the top
management to achieve their stragegic goals.
After all it is the responsibility of Corp Com to get the best out
of their PR agency's abilities and expertise for which the company
is paying money.
In further views please.
Thank you.
R Sai Kumar
www.winmyindia. com
--- In prpoint@yahoogroups .com, BNK <mailbnk@...> wrote:
>
> The question of who pays whom shouldn't arise. You pay for the
services that
> you get!! Be it corpcom or PR agencies at the end of the day we
are all into
> one business - of delivering deliberate, planned, sustained
communication to
> our target audiences.Regards
> bnk
>
>
> 2009/1/25 V Jagannathan <v_jagannathan@ ...>
>
> > It is not the question of untouchable. It may be the group's
policy to
> > restrict the membership to their clan. So it is not possible to
demand
> > membership. Further while the role of Corp.Comm and PR agencies
may seem
> > complimentary, the major difference is who pays whom.
> >
> > V.Jagannathan
> >
> > --- On *Sun, 1/25/09, Sindhu Rajasekharan <sindhu.ipan@ ...>*
wrote:
> >
> > From: Sindhu Rajasekharan <sindhu.ipan@ ...>
> > Subject: Re: [prpoint] Why PR agency professionals are treated as
> > untouchabiles by Corpcom professionals?
> > To: prpoint@yahoogroups .com
> > Date: Sunday, January 25, 2009, 10:59 AM
> >
> > Very true.. Each of their roles are complementary. . The
problem is
> > simple.. There is a general attitude among few of the corp comm
> > professionals that agencies' role ends with media relations,
which is not..
> > The mindset of perceiving the agency as a strategic partner is
seemingly
> > decreasing among the corporates, hence it has led to a situation
where corp
> > comm portals would not want to share the portal they network
among
> > themselves.
> >
> > Infact, most of them would have started their career from an
agency. Think
> > people, before creating a revolution against the Agnecy
community.
> >
> > On 1/24/09, CABSFORD Public Relations <cabsford.publicrela
tions@gmail.
> > com <cabsford.publicrela tions@...>> wrote:
> >
> >>
> >>
> >> Corporate Communications officials and PR Agency personnel are
made for
> >> each other. They are complementary and supplementary to each
other. If they
> >> co-exist peacefully and with mutual respect, then the whole
sector of PR
> >> benefits and flourishes. If one group thinks that it can exist
without the
> >> other, then it is hypocrisy.
> >>
> >> Nurul Islam Laskar, CEO
> >> CABSFORD PUBLIC RELATIONS & COMMUNICATIONS
> >> Government Press Road
> >> Guwahati-781 021
> >> +91 361 2656699/2656813
> >> +91 99541 91836
> >> EMAIL: cabsford.publicrela tions@gmail.
com<cabsford.publicrela tions@...>
> >> cabsford.publicrela tions@officelive
users.com<cabsford.publicrela tions@...>
> >> Website: www.cabsford.
media.officelive .com<http://www.cabsford .media.officeliv e.com/>
--
> > Regards,
> > Sindhu Rajasekharan | |
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