[Image_Management] Lever's CMO Throws Down the Social-Media Gauntlet

Lever's CMO Throws Down the Social-Media Gauntlet

Clift Chides Marketers for Not Recognizing Their Brands Are Not Their Own

by Jack Neff

Published: April 13, 2009

BATAVIA, Ohio (AdAge.com) -- Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that -- and adapt their marketing -- are in grave peril.

The full story is worth a read at http://adage.com/digital/article?article_id=135943 especially his 5 rules (especially rule #3: PR is a primary concern for every CMO and brand manager.)

__._,_.___

Messages in this topic (1) Reply (via web post) | Start a new topic

Messages | Database | Polls | Members

The members are welcome to post messages which are of common interest to the members.  Please avoid posting personal messages to the group.

Please visit the websites http://www.prpoint.com and http://www.primepointfoundation.org and
http://www.imageaudit.com

To unsubscribe from this group, send a blank message addressed to Image_Management-unsubscribe@yahoogroups.com

Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe

Recent Activity

•  4
  New Members

Visit Your Group

Give Back

Yahoo! for Good

Get inspired

by a good cause.

Y! Toolbar

Get it Free!

easy 1-click access

to your groups.

Yahoo! Groups

Start a group

in 3 easy steps.

Connect with others.

.

__,_._,___