Tuesday, April 14, 2009

Re: [prpoint] Teaser's for product launch- Agni Pariksha for Journo's mail boxes



I also agree with Jagan on his concern.  We have discussed similar irritating  practises in this group earlier also.  PR professionals should not copy the Ad pattern in sending such spam mails.  Many of the journalists are over loaded and even they do not have time to look at the genuine mails. 

When such promotion mails with heavy  jpeg files are received in our in-boxes, how do we feel?  Are we not getting irritated?  When we are busy in an important meeting, if somebody calls over phone, without identifying himself, asks us, "Are you able to recognise me through my voice", how we may get irritated?  Then we should also give the same concern to a journalist.  Definitely such spamming mailers will create a bad image about the PR Agency and the client.  PR Agencies will be doing great injustice to their cliens by such unwanted practices.

I would rather blame the Seniors in the PR Agency for not guiding their junior executives.  This is a big problem with some  of the MNC PR Agencies.  They bring their NewYork experience and thrust on India.  Basically, culture, habit and understanding in India is totally different from the Western countries.  It may even change state to state.  One of the Senior PR executive from Mumbai told me in confidence, how his MNC bosses do not even understand the system in India and force the employees to follow some practises which are not liked by Media persons. 

I sympathise with the poor junior executives. We will be happy if the concerned PR Agency gives their views. I request members to share the views.

Srinivasan
Moderator

On Tue, Apr 14, 2009 at 7:49 PM, V Jagannathan <v_jagannathan@yahoo.com> wrote:


Hello,
 
We all know about teaser ads. Ever heard of a teaser mails from a PR agency about a product launch?
 
Recently I got mails from a MNC PR firm `asking whether am I ready for agni pariksha'.
 
I feel this is one of the silliest form of raising curiosity amongst journalists.
 
When I asked about the mails, I was told by the sender that these are teaser mails for a product launch. She said the press release will be sent once the product launch is over.
 
I feel this is taking journos for granted and their mail boxes for agni pariksha- whether the mail box will get clogged or not.
 
I want the members to give their views this kind of PR-Mail Box terrorism.
 
Any serious minded PR agency will understand that journos will get important mails. Clogging their mail boxes with such senseless teaser mails is an irresponsible act.
 
I wont take me seconds to block the sender's id as a spammer.
 
Regards
Jagannathan


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