PR discussions: Re: [prpoint] Interesting facts about Podcasts - Current trends

It is a very interesting piece of information that Srinivasan has brought about, regard pod casts. In the days to come, podcasts are going to be the order of the day. We get a more personal touch , a more emotional feeling, an identification through a pod cast than if the same is read in a newspaper as a press communique, or as a press notification. Besides, since the voice itself is recorded, there is no question of refutability, misinterpreatation, misquotings, quoting out of context etc.

Good work Srinivasan, keep it up!

V Rajendran

Secy Cyber Society of India, 044-22473849; 9444073849

--- On Sun, 4/19/09, Prime Point Srinivasan <prpoint@gmail.com> wrote:

From: Prime Point Srinivasan <prpoint@gmail.com>
Subject: [prpoint] Interesting facts about Podcasts - Current trends - Indian experience
To: "Prpoint Group" <prpoint@yahoogroups.com>, "India Vision group" <India_Vision_2020@yahoogroups.com>, action2020@yahoogroups.com
Date: Sunday, April 19, 2009, 9:52 PM

In September 2008, I had circulated the podcasting statistics, based on my own experience in the following link

http://finance. groups.yahoo. com/group/ prpoint/message/ 3345

I started podcasting in July 2006. I first started using Podbazaar from July 2006. Then I also started using YouTube (since Sep 2006) and Blip.tv (since March 2007). Though I am using Odeo and other few sites, I am not taking them into account now for analysis.

Total downloads from July 06 to 19th April 2009 (today)

Podbazaar - 122 podcasts - 56,381 downloads (only audio)
Blip.tv         -    72 podcasts - 42,679 (both audio and visual)
YouTube    -    21 podcasts - 38845 (only visual)

Total          -   215 podcasts - 1,37,905 downloads

What are the Podcasts preferred by listners?

PodUniversal publishes only serious podcasts, which can be listened any time. We publish podcasts on all subjects. Please see how the listners preferred the categories.

Religion and spiritual :
17 podcasts - 37357 downloads - 27.1% of total downloads

Dr Kalam and connected with him directly or indirectly:
26 podcasts - 36470 downloads - 26.4% of the downloads

All others
172 podcasts - 64078 downloads - 46.5% of downloads

Podcast download (listening) trends from 2006 - Average downloads per month

(based on my podbazaar statistics. Blip.tv and youtube are not providing such analytical statistics. Hence, not able to include. Definitely, the average should be more than what I have given below)

2006 - 314 downloads/month
2007 - 400 downloads/month
2008 - 1930 downloads/month
2009 - 7380 downloads/month (till today)

My Findings based on my personal experience

1. Spritual podcasts and podcasts relating to Dr Kalam or connected with him together attract more listners. We also observed the same thing in our earlier study circulated in Sep 2008.

2, Podcast listening has grown nearly 25 times over 2006 or 3.5 times over 2008.

4. Indians too have started listening to podcasts, as our podcasts are more India centric.

5. With the introduction of broadbands, 3G, the podcasts are likely to be preferred in the coming one or two years. My expectation is that listenership will grow more than 5 times in 2010 over 2009.

I circulate this information for the benefit of our members. They can plan suitably the use of social media like blogs and podcasts for promoting their products and services. I invite views from members.

Srinivasan
www.poduniversal. com

__._,_.___

Messages in this topic (2) Reply (via web post) | Start a new topic

Messages | Database | Polls | Members

Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)

MARKETPLACE

I'm happy I lost my Job. Now I make $12,000/mo online! See how I do it: WealthResource.org.

Mortgage rates hit record lows! $133,000 mortgage for $679/mo. Calculate payment at LowerMyBills.com

Mom Power: Discover the community of moms doing more for their families, for the world and for each other