Friday, May 22, 2009

[Image_Management] A gentle reminder International study on PR measurement



We have had an excellent international response to the survey, but India is poorly represented, at less than 2% of the responses received so far.

I am sure many people saw the invitation, made a mental note to come back later, and then forgot. 

So please take part in our international  survey of public relations and communications practitioners probing attitudes to the measurement and evaluation of public relations. We will share the results with everyone who asks to see them. 

The study is being carried out by (AMEC) , the International Association for Measurement and Evaluation of Communication and the results will be presented at the 1st European Measurement Summit in Berlin on 10-12th June, 2009.

http://www.ameceuropeansummit.org/summit/ 

As a regular reader and contributor to Image Management, I know that India has a very interesting and dynamic PR sector, and I hope more people will contribute their opinions on this important subject.

Use the URL below to go to the on line survey:

www.benchpoint.com/measure.html

You also can help  by passing this email on to colleagues who may not be members of the Image Management forum.

With thanks for your help, and best wishes,

Richard Gaunt

CEO, Benchpoint Ltd

England

www.benchpoint.com

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