Agree with Rajeshwari that the younger generation is better equipped than the older one. But the fact remains, many, and I repeat many, use the modern tools for exchanging mails, SMSs, jokes and gossip. The 24x7 aspect relates to gossip in most cases. Will really appreciate if they do keep knowledge at fingertips. I do not say that the older generation is perfect and totally flawless.The point in this debate is that the yeran to update is seemingly absent.
For instance, some young PR professionals do not try to understand the functioning of the media. I have experienced cases of PR boys and girls calling up senior editor and asking them: Sir what beat do you cover. You cannot ask Mr Parthasarathi Swami, Managing Editor of Business India, as to what he writes on. My point is that we do not do our homework well. That's why I keep telling the youngsters: Please read. Read a lot. And, thats what we stressed at GFPR, Chennai.
Also, I have come across PR people from even big agencies following with business magazines on press releases without apparently realising the fact these publications do not carry Press Releases like the dailies. do.
--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
GSM: 90221 30842
Landline: 022-40558914
========
B N Kumar
CEO
Concept PR - Winner of "Agency of the Year 2007" award from PR Council of India
BNK
--
Regards
BNK
Call: CDMA: 93210 48332
93200 48332
GSM: 90221 30842
Landline: 022-40558914
========
B N Kumar
CEO
Concept PR - Winner of "Agency of the Year 2007" award from PR Council of India
2009/5/13 philip1957272 <philip1957@gmail.com >
Taking up a PR profession should be an informed choice and not "by chance".Professionals must guide the youngsters in the profession otherwise PR will increase quantitatively and not qualitatively...
Philip Joshua> --- On Wed, 13/5/09, rajpal@... <rajpal@...> wrote:
--- In prpoint@yahoogroups.com , rajeshwari iyer <raji_iyer2002@...> wrote:
>
> sorry gentlemen,
>
> people assess youngsters are above 50. Some names can be quoted in this age group who are experienced journalists and PR practitioners who know nothing.......Youngsters have time to learn and we should stand by them and guide, instead of mocking..... They may kindly not be under-estimated.
>
> Youngsters who join the Professions by choice are well equipped with information. sometimes even more than us.They follow latest updates on net instead of waiting for the news papers to come to the doorsteps in the morning. They have the worlds' happening at their at their fingertips 24 X 7.
>
> Those who take up the profession by chance/fate may be ignorant. such people have bad examples in the profession to follow..
>
>
> reg
> rr iyer
>
>
>
> From: rajpal@... <rajpal@...>
> Subject: Re: [prpoint] Re: Lack of involvement of youth in professional enrichment - How to rectify?
> To: prpoint@yahoogroups.com
> Date: Wednesday, 13 May, 2009, 11:31 AM
>
>
>
>
>
>
>
>
> Mr surukund i totally agree with your views regards rajpal
> Sent on my BlackBerry® from Vodafone Essar
>
>
> From: Shivshankar Surkund
> Date: Tue, 12 May 2009 18:38:08 -0700 (PDT)
> To: <prpoint@yahoogroups .com>
> Subject: Re: [prpoint] Re: Lack of involvement of youth in professional enrichment - How to rectify?
>
>
>
>
>
>
>
> Hi there,
>
> with due regards to all concerned,I would like to share an experience of mine with you all in the topic under discussion - students not taking interest.
>
> I was on the panel of interviewers for the students of Journalisam and PR recently.(PG) . A journalisam student, who vehemently proclaimed that he would like to be a marathi journalist, myself, not having much knowledge about journalisam, asked him 3 simple questions - who is P.K.Atre, P.L.Deshpande and G.D.Madgulkar - whether he knows the details of full initials.
>
> To my great surprise/astonishme nt, for all 3 the answer was negative.He could notname the leading marathi daily of Kolhapur, which has recently started Mumbai edition and its ad. blitz is in full swing. Mindwell, this student has no full time job, enough time to learn/study - but GK is very poor in the area of his favourite profession.
>
> Most of the students expect 'spoon feeding'. The 'Project Report' submitted has so many spelling mistakes - do not bother/care to read, as in most cases, it is 'lifted' from other source.
>
> when I ask sr.students the difference between 'Profiteering' and 'profit making' they just shrug shoulders. Most of the sr. students of communication, are not able to even recall 2-3 headlines of morning paper.
>
> At the same time, a very small %age of students are serious and that is the silver-line.
>
> Right now I am reading Rita Bhimani's book 'Face UP' a quite useful book - wish I had read it 10 years back. For me, the process of learning still continues even at 73.
>
> s.n.surkund
>
> --- On Tue, 5/12/09, CJ Singh <corepr@gmail. com> wrote:
>
> From: CJ Singh <corepr@gmail. com>
> Subject: [prpoint] Re: Lack of involvement of youth in professional enrichment - How to rectify?
> To: prpoint@yahoogroups .com
> Date: Tuesday, May 12, 2009, 3:35 AM
>
>
>
>
> This is unfortunate state of affair Mr Srinivasan. And I think all of us are equally responsible for this; and the onus lies squarely on we, professionals.
>
> Today, Public Relations profession, as a management discipline, requires both strict adherence to management principles and an overhauling of its public image. In this scenario, the major stakeholders are the corporates, the government (state and central), universities and educational institutions, academicians, researchers, practitioners, who must evolve an Eco-System that is conducive to the growth of public relations practice.
>
> An eco-system which is self-sustaining, co-dependence of diverse elements including education system supported by research, case studies and publications, under the aegis of the industry (the entire communication industry), and supervised/regulate d by an apex accreditation body.
>
> Till the time this eco system is in place, the interest of none of the stakeholders will be there, and the corporates will continue to crib for unprofessional handling of their communication; the PR agencies shall continue to accuse the youth for not taking interest in the subject; the academicians would continue to remain preoccupied with their outdated notes with limited or missing industry exposure; and continued dominance of below average performance and outcomes.
>
> If students know that they would be required to be a part of professional organisation and universities subscribe to PR journals, and those aspiring to get into the profession, prepare for accreditation, the interest would grow automatically.
>
> In our country today, there are numerous pockets of neglect as well as excellence. But there is no coordination to standardise the process. In the mushrooming communication institutes, I am sorry to say, that the teachers are not aware about the PR practice, and the syllabus being taught is completely confusing.
>
> But the blame game should stop here. We cannot continue to point fingers while we are ourselves to blame. Till the time we LOOK BEYOND OURSELVES, and give back to the profession and drive the agenda against a given time frame, we shall not be able to bring about the change. And I am sure, the young generation shall support it.
>
> CJ Singh, CorePR
>
> --- In prpoint@yahoogroups .com, Prime Point Srinivasan <prpoint@ > wrote:
> >
> > dear friends
> >
> > In the past few years, I see a trend that more than 90 percent of the
> > youngsters, who have chosen PR or Communication as their profession, have
> > not been showing involvement in gaining knowledge, participation in
> > discussions in groups and PR bodies, etc. Though, I may not be able to
> > identify the reasons, it looks as though, they are happy with the package
> > what they get today and assume that they would grow automatically without
> > any effort.
> >
> > During the UnConference of GFPR at Chennai, Mr Madan Behal, Mg. Director of
> > Adfactors PR and Mr B N Kumar, CEO of Concept PR both shared one information
> > that nearly 98 percent of the youngsters who came for the interview for PR
> > job, did not read any PR book or PR journal. May be due to demand and
> > supply position of candidates, for time being, they would get employment.
> >
> > Now with the growth of PR education and acute competion amongst the job
> > seekers, in another two years, it would be difficult to any employee to
> > raise in their position or to get additional pay package, unless they
> > acquire more knowledge and involve deeply in the profession. Already, in
> > advanced countries, the situation has come. Accredited professionals are
> > preferred to others.
> >
> > Without any accredition, it would be difficult for anybody to jump up in the
> > career in future even in India. Already some of the PR bodies are thinking
> > in terms of collaborating with International bodies for accreditation to
> > raise the knowledge to suit global requirements.
> >
> > In one of the recent podcast interviews, Mr Vikram Kharvi, a young PR
> > professional and founder of another PR online group has also expressed the
> > view that involvement of the young professionals are lacking in sharing the
> > views. Personally, I am feeling the 'sad trend' for nearly five years. As
> > explained earlier, probably, the economic boom, has given them the
> > lethargy. Now, after the slow down period, the entire system will start
> > stabilising and at that time, everybody needs to show only skills and
> > knowledge, repeat skills and knowledge to survive.
> >
> > When we were all discussing this trend and how to remedy, we thought, why
> > not we suggest the CEOs and the Managements to incorporate a weightage for
> > 'the efforts put in by the employees in acquiring knowledge and their
> > participation in the online and offline group activities'. Learning comes
> > from sharing the knowledge.
> >
> > Mr Madan (Adfactors PR), Mr B N Kumar (Concept PR), Mr Mouli (Blue Lotus
> > PR), Mr C J Singh (Core PR), Mr Tushar (Turtle & Hare) and Mr Arun Arora
> > (GMR Dial) have volunteered to incorporate suitable weightage for this in
> > their annual reviews. These senior industry icons will also take up with
> > other managements, so that our next generation of professionals will be
> > better equipped to take the profession forward. A time has come for us to
> > interospect the situation and remedy, before it becomes too late.
> >
> > I request all to share their views, as to how we can involve young
> > professionals.
> >
> > Srinivasan
> > Moderator
> >
>
>
>
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