This is indeed an interesting observation .I must,however, point out
that it is not confined to young PR professionals but runs across
different streams as well.
In my limited interaction with some of the young PR professionals,
too have been shocked to notice a total lack of interest in knowing
more about their profession.Reading up on their profession itself is
perhaps one solution.It would,however, help greatly if some of the
young professionals catch up with the day-to-day developments in
their own industry at least .And current affairs too .You would be
surprised at the ignorance of some of the professionals( I am not
making a sweeping statement.Just a few instances that I have come
across) .Having said that,I must admit that I have been fortunate
enough to meet some bright and professional youngsters too from the
field.
cheers
tyagaraj
On Tue, May 12, 2009 at 10:45 AM, Prime Point Srinivasan
<prpoint@gmail.
>
>
> dear friends
>
> In the past few years, I see a trend that more than 90 percent of the
> youngsters, who have chosen PR or Communication as their profession, have
> not been showing involvement in gaining knowledge, participation in
> discussions in groups and PR bodies, etc. Though, I may not be able to
> identify the reasons, it looks as though, they are happy with the package
> what they get today and assume that they would grow automatically without
> any effort.
>
> During the UnConference of GFPR at Chennai, Mr Madan Behal, Mg. Director of
> Adfactors PR and Mr B N Kumar, CEO of Concept PR both shared one information
> that nearly 98 percent of the youngsters who came for the interview for PR
> job, did not read any PR book or PR journal. May be due to demand and
> supply position of candidates, for time being, they would get employment.
>
> Now with the growth of PR education and acute competion amongst the job
> seekers, in another two years, it would be difficult to any employee to
> raise in their position or to get additional pay package, unless they
> acquire more knowledge and involve deeply in the profession. Already, in
> advanced countries, the situation has come. Accredited professionals are
> preferred to others.
>
> Without any accredition, it would be difficult for anybody to jump up in the
> career in future even in India. Already some of the PR bodies are thinking
> in terms of collaborating with International bodies for accreditation to
> raise the knowledge to suit global requirements.
>
> In one of the recent podcast interviews, Mr Vikram Kharvi, a young PR
> professional and founder of another PR online group has also expressed the
> view that involvement of the young professionals are lacking in sharing the
> views. Personally, I am feeling the 'sad trend' for nearly five years. As
> explained earlier, probably, the economic boom, has given them the
> lethargy. Now, after the slow down period, the entire system will start
> stabilising and at that time, everybody needs to show only skills and
> knowledge, repeat skills and knowledge to survive.
>
> When we were all discussing this trend and how to remedy, we thought, why
> not we suggest the CEOs and the Managements to incorporate a weightage for
> 'the efforts put in by the employees in acquiring knowledge and their
> participation in the online and offline group activities'. Learning comes
> from sharing the knowledge.
>
> Mr Madan (Adfactors PR), Mr B N Kumar (Concept PR), Mr Mouli (Blue Lotus
> PR), Mr C J Singh (Core PR), Mr Tushar (Turtle & Hare) and Mr Arun Arora
> (GMR Dial) have volunteered to incorporate suitable weightage for this in
> their annual reviews. These senior industry icons will also take up with
> other managements, so that our next generation of professionals will be
> better equipped to take the profession forward. A time has come for us to
> interospect the situation and remedy, before it becomes too late.
>
> I request all to share their views, as to how we can involve young
> professionals.
>
> Srinivasan
> Moderator
>
>
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