We recently engaged with a leading PR agency in the US and the experience has been an eyeopener. They are far ahead of what I have ever experienced. The quality of talent and the understanding of 360 degree PR is far ahead of my experience here. The 'strategic' approach to PR rather than a pure 'media relations' approach is so very clear in each and every touch point of experience that I have had. The reporting , the proactive counsel, domain understanding is far superior.
The problem I guess is the quality of talent and that may be linked to the kind of investments that are made to train fresh talent.Perhaps also we do not get the best to join this field.
Sanjay Mudnaney
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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
MARKETPLACE
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