Dear Srinivasan,
That was a well balanced sum up giving insights to both the
generations. Ego and Leadership crisis is everywhere not alone the PR
industry as Mr.Desikan pointed out.Bringing Change into a traditional
system requires time and lots of knowledge sharing.
Regards,
Rekha A.
On Fri, Aug 7, 2009 at 1:45 PM, Prime Point Srinivasan<prpoint@gmail.
>
>
> dear friends
> The discussion on the functioning of the Indian PR bodies has generated lot
> of heat and dust. I should really appreciate Rashmi and other other young
> professionals for sharing their views frankly. Instead of finding fault
> with them for airing their views, we should be honest enough to appreciate
> their frankness. They have done a great job by bringing out their
> aspirations. In a family, if the sons and daughters want something, where
> they will go? They will fight only with their parents. We, as seniors,
> should take the views of our kids in right earnest, instead of defending
> ourselves or accusing them. Three Cheers to our youngsters. Let me share
> my views on this most important debate:
> Indian PR bodies strength and weakness:
>
> Indian PR professional movement was started 50 years back by great
> visionaries. They started Public Relations Society of India (PRSI). Even
> before the concept of PR and Corpcom were not popular, those visionaries
> spread the message across the country. They had chapters all over the
> country. They were even running PR educational courses and awarded degrees,
> even before many of the current Universities thought of this course. They
> had the National leadership and management by rotation (North, South, East
> and West). Till ten years back, everything went on very well.
> Due to various problems, including ego issues and internal politics (as one
> member mentioned), PRSI got split and PRCI was formed with base at
> Bangalore. Presently only few chapters of PRSI and PRCI are functioning,
> due to the personal interest of some of the senior members. PRSI is
> functioning at Chennai, Hyderabad and Chandigarh. PRCI is presently
> functioning at Bangalore and Hyderabad.
> I should make a mention about Hyderabad. They have GFPR, PRSI and PRCI.
> They have common members. Due to the leadership of seniors like Bobby, all
> the members get united. Chandigarh is active because of CJ Singh. PRSI at
> Chennai is active due to few seniors like Daniel and Dharan. Now at Chennai
> GFPR was recently formed with young team. To my knowledge no other chapters
> are active. I may be wrong. Still that is not an issue.
> Now after hearing the aspirations of these young professionals, these
> organisations should interospect themselves, without finding fault with the
> youngsters. As I observe, the main hurdle is the leadership crisis. Oldies
> are not able to give way to younger generation, for their own personal
> reasons. After this debate started in our group, some of the seniors also
> called me and talked about the sorry state of affairs of the PR bodies in
> India. They did not want me to reveal their identity. One of them said that
> these bodies do not want fresh people, as the leaders may feel 'insecure'.
> Indian PR bodies should look at the example of International bodies like
> CIPR, PRSA and IABC. Everyyear, they change the leadership and induct new
> board and encourage fresh ideas and concepts. In India, most of the leaders
> are not update with the latest developments in the world. The word is
> moving at fastest speed with technology growth. Twitter and Facebook are
> becoming the great tools. Neither they do not want to update themselves or
> encourage the updation. Even the official websites are not updated.
> Today's yougnsters are highly 'impatient'. They face the competion 1000
> times more than what seniors like us had faced 20 years back. They need to
> be prepared to meet the challenges at global level. We need global level
> exposure and accreditaiton. As CJ said, accreditation is not based on the
> decades of service. It is based on the current competency level of the
> candidate. We need to be prepared to test ourselves before a Global panel.
> We need global standards.
> The debate has opened up the eyes of serniors like us. Unfortuantely, our PR
> Bodies have not yet targetted the young professionals. Every year,
> thousands of youngsters join the industry from colleges. There is no point
> in talking about past glories or talking about the great National or
> International Conferences that are being held. These Conferences have
> helped only for fellowships. The amount of money from sponsorship that are
> being spent in such Conferences could be used more fruitfully in updating
> the seniors and juniors together.
> PR bodies should learn to attract the younger generation professionals.
> They should learn their language. They are impatient. They do not want
> seminars of lectures. They want to participate and share quickly. That is
> why, the concepts of UnConferences, social networking have to be understood.
>
> It is time for the PR bodies to interospect themselves without getting
> irrtated and restore the past glories. They should not resort to 'self
> destruction' mode. We will be doing great injustice to the next generation.
>
> A piece of advice or request to our younger generation
> The world is moving fast. There may be differences in the views in the
> family between sons and parents. Still, we belong to the same family.
> Parents do not know your language. Most of the seniors are from
> pre-liberalisation era. You are all coming from new generation era. Please
> do not carry the impression that all seniors are 'useless'. They carry rich
> experience and wisdom. But may not be net savvy like you. It is diffiuclt
> for the seniors to become net savvy like you at this age.
> I have seen many youngsters getting emotional. You should also learn to
> participate. Future belongs to youth. That is why Dr Abdul Kalam targets
> only youth population. Many times, I have personally
> experienced difficul
> discussions. Even in this group, many youngsters are silent participants and
> do not share the views.
> You should take the leadership and participate. At the same time, elders
> also will not mind giving up the leadership to youngsters and remain as
> patrons. Youngsters should make use of the industry stalwarts for their
> professional enrichment.
> Few months back, when we announced Mentor - Mentoree concept, we had more
> number of Mentors (seniors) and less Mentorees (Juniors). I got frustrated
> and dropped that idea. If you take interest, many seniors are there to help
> you. After all, no father or mother will feel jealous of their children.
> They will feel proud.
> Let the Seniors and Juniors in the profession understand each other's
> language and join together for the upliftment of the profession.
> This prpoint forum, ezine and podcasts will continue to remain as an online
> tool to support all the offline activities of all the PR bodies.
> I welcome ideas, how we can bridge the gap and make consturctive beginning,
> forgetting the past.
>
> Srinivasan
> Moderator
> 91766 50273
>
>
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