Appropriately summed up srinivasan! Unless we think PR is one family, we cannot understand or appreciate each other or their views. After all we have independence to express our opinion in this country.Must take the rightones and leave the rest.A Good leader must not prove himself indespensible! He must make ready the second line leadership totally out of merit and professional insight to take the missions of the bodies forward. Everyone talks of the interest of the orgnization but forget to accept that they dont go by merits or proessional excellence to nominate the next in command but use the opportunity to dictate names so that their interest is safeguarded.
Hope your advice and suggetions are rightly understaood and taken.
Wish Better future for the PR Bodies
cheers!
rr iyer
--- In prpoint@yahoogroups
>
> dear friends
> The discussion on the functioning of the Indian PR bodies has generated lot
> of heat and dust. I should really appreciate Rashmi and other other young
> professionals for sharing their views frankly. Instead of finding fault
> with them for airing their views, we should be honest enough to appreciate
> their frankness. They have done done a great job by brbringing out their
> aspirations. In a family, if the sons and daughters want something in the
> family, where they will go? They will fight only with their parents. We,
> as seniors, should take the views of our kids in right earnest, instead of
> defending ourselves or accusing them. Three Cheers to our youngsters. Let
> me share my views on this most important debate:
>
> *Indian PR bodies strength and weakness:*
>
> Indian PR professional movement was started 50 years back by great
> visionaries. They started Public Relations Society of India (PRSI). Even
> before the concept of PR and Corpcom were not popular, those visionaries
> spread the message across the country. They had chapters all over the
> country. They were even running PR educational courses and awarded degrees,
> even before many of the current Universities thought of this course. They
> had the National leadership and management by rotation (North, South, East
> and West). Till ten years back, everything went on very well.
>
> Due to various problems, including ego issues and internal politics (as one
> member mentioned), PRSI got split and PRCI was formed with base at
> Bangalore. Presently only few chapters of PRSI and PRCI are functioning,
> due to the personal interest of some of the senior members. PRSI is
> functioning at Chennai, Hyderabad and Chandigarh. PRCI is presently
> functioning at Bangalore and Hyderabad.
>
> I should make a mention about Hyderabad. They have GFPR, PRSI and PRCI.
> They have common members. Due to the leadership of seniors like Bobby, all
> the members get united. Chandigarh is active because of CJ Singh. PRSI at
> Chennai is active due to few seniors like Daniel and Dharan. Now at Chennai
> GFPR was recently formed with young team. To my knowledge no other chapters
> are active. I may be wrong. Still that is not an issue.
>
> Now after hearing the aspirations of these young professionals, these
> organisations should interospect themselves, without finding fault with the
> youngsters. As I observe, the main hurdle is the leadership crisis. Oldies
> are not able to give way to younger generation, for their own personal
> reasons. After this debate started in our group, some of the seniors also
> called me and talked about the sorry state of affairs of the PR bodies in
> India. They did not want me to reveal their identity. One of them said that
> these bodies do not want fresh people, as the leaders may feel 'insecure'.
>
> Indian PR bodies should look at the example of International bodies like
> CIPR, PRSA and IABC. Everyyear, they change the leadership and induct new
> board and encourage fresh ideas and concepts. In India, most of the leaders
> are not update with the latest developments in the world. The word is
> moving at fastest speed with technology growth. Twitter and Facebook are
> becoming the great tools. Neither they do not want to update themselves or
> encourage the updation. Even the official websites are not updated.
>
> Today's yougnsters are highly 'impatient'. They face the competion 1000
> times more than what seniors like us would have faced 20 years back. They
> need to be prepared to meet the challenges at global level. We need global
> level exposure and accreditaiton. As CJ said, accreditation is not based on
> the decades of service. It is based on the current competency level of the
> candidate. We need to be prepared to test ourselves before a Global panel.
> We need global standards.
>
> The debate has opened up the eyes of serniors like us. Unfortuantely, our PR
> Bodies have not yet targetted the young professionals. Every year,
> thousands of youngsters join the industry from colleges. There is no point
> in talking about past glories or talking about the great National or
> International Conferences that are being held. These Conferences have
> helped only for fellowships. The amount of money from sponsorship that are
> being spent in such Conferences could be used more fruitfully in updating
> the seniors and juniors together.
>
> PR bodies should learn to attract the younger generation professionals.
> They should learn their language. They are impatient. They do not want
> seminars of lectures. They want to participate and share quickly. That is
> why, the concepts of UnConferences, social networking have to be understood.
>
>
> It is time for the PR bodies to interospect themselves without getting
> irrtated and restore the past glories. They should not resort to 'self
> destruction' mode. We will be doing great injustice to the next generation.
>
>
> *A piece of advice or request to our younger generation*
>
> The world is moving fast. There may be differences in the views in the
> family between sons and parents. Still, we belong to the same family.
> Parents do not know your language. Most of the seniors are from
> pre-liberalisation era. You are all coming from new generation era. Please
> do not carry the impression that all seniors are 'useless'. They carry rich
> experience. But may not be net savvy like you. It is diffiuclt for the
> seniors to become net savvy like you at this age.
>
> I have seen many youingsters getting emotional. You should also learn to
> participate. Many times, I have personally experienced difficulties to
> gather youngsters for the important discussions. Even in this group, many
> youngsters are silent participants.
>
> You should take the leadership and participate. At the same time, elders
> also will not mind giving up the leadership to youngsters and remain as
> patrons. Youngsters should make use of the industry stalwarts for their
> professional enrichment.
>
> Few months back, when we announced Mentor - Mentoree concept, we had more
> number of Mentors (seniors) and less Mentorees (Juniors). I got frustrated
> and dropped that idea. If you take interest, seniors are there to help you.
> After all, no father or mother will feel jealous of their children. They
> will feel proud.
>
> Let the Seniors and Juniors in the profession understand each other's
> language and join together for the upliftment of the profession.
>
> This prpoint forum, ezine and podcasts will continue to remain as an online
> forum to support all the offline activities of all the PR bodies.
>
> I welcome ideas, how we can bridge the gap and make consturctive beginning,
> forgetting the past.
>
>
> Srinivasan
> Moderator
> 91766 50273
>
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