Monday, August 3, 2009

Re: [prpoint] PR Disaster - Indian Private Airlines

 

Dear Srinivasan,
Here's  my experience with Moraji Desai as finance minister.
may be you 'll find it interesting to share with your group.R.Desikan.
 

Sir,

I would like to share with your readers an experience with Morarji Desai when he was the finance Minister.

I was a member of a delegation of small and medium size newspapers and magazines association of the country. We wanted to appeal to the FM requesting him to subsidize the newsprint prices or reduce taxes related to printing & publishing fo small and medium size media. We waited for the FM under a shamiana. He came, sat down and listened to the leader of the delegation patiently. Then, he relpied. : "Friends, can any one of you tell me if I had asked any one of you to publish a newspaper or magazine as the FM?

There was no answer from any one of us as we none of us did. He continued," You started your paper because you wanted to make money as a business. You have to manage your business yourself. The government  cannot come to your aid by subsidy. Namaskar".

This statement is applicable to the CAPTAINS of our airlines. I only hope the Government  will abide by the Minister's statement released today.

 

R.Desikan

Trustee

Consumers Association of India

Chennai 600 041.

Phone: 044 2449 4576/78,



2009/8/3 CABSFORD Public Relations <cabsford.publicrelations@gmail.com>
 

I understand that the threatened strike by private airlines has been since withdrawn. The tough stand taken by the Government and the late realisation by the private airlines managements that the public opinion is not on their side has worked.
 
It would have been prudent on the part of the private airlines to form an effective committee comprising representatives of all operators and then go on a month long campaign to apprise the public in general and their users in particular about what their problems are, how these could be addressed and by whom and once this is done how the public would be benefited by it. After the month long campaign, they should have planned their next course of action. They should have also taken a lesson from the way the Government tackled the Truck Operators and OIL Officials' strikes a few months ago.
 
Needless to add, all through the media should have been fed with what message they wanted to convey to the government and the people. Their PR exercise was bad indeed.
 
Nurul Islam Laskar
CEO, CABSFORD PR
Block B, Central IT College,
Dr. R.P. Road, Dispur,
Guwahati  781006 Assam India
cell: 0 99541 91836
Tel: 0361-2381724 Fax: 0361-2235768
 
 


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