Wednesday, August 5, 2009

Re: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not professional?

 

It only shows how web saavy PR bodies are. I wonder how they are advising their clients on online strategy. I know for sure, PR agencies themselves are not aware of the long term advantage of online strategy. They still work on the short term goal of seeing some news about their clients in the print media.
 
Jagannathan

--- On Wed, 8/5/09, Rashmi S <rsnbr@yahoo.com> wrote:

From: Rashmi S <rsnbr@yahoo.com>
Subject: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not professional?
To: prpoint@yahoogroups.com
Date: Wednesday, August 5, 2009, 5:06 PM

 

Hi!

From the day, humans learned the art of communicating; the word 'communication'� has been in the limelight always. Innumerous books on the ways of effective communication and the need for timely response for customer satisfaction are being published regularly. This word has been flashing and blinking everywhere.   

Being in the field of communication for just 2 years at Bangalore, I decided to join Association of Business Communicators of India (ABCI) to add one more feather to my cap and also to get a deeper insight about the profession. I was quite impressed by their online membership form (www.abci.in) . I duly filled the details and submitted it online and awaited response from them. Seeing no reply, I mailed them but got no response even after a week. All of us keep on reinforcing the significance of quick apt response for effective customer satisfaction and image management, which I found missing in an organization that has dedicated itself to the development of the communication industry and its professionals. The reason for joining such an association is to boost up my communication skills. Now I am skeptical about being a member here because their so called vision and mission do not match with their practices.

Another key to effective communication is correct and up-to-date information which is missing in the ABCI website. Correct me if I am wrong.

My findings from their website:

  • Upcoming events still carry January 2009 information
  • Under Membership FAQs, it has been indicated as four types of membership but only three have been listed and explained. So which one should I consider?

Just to get a picture of the plight of other pr bodies, I visited the PRCI and PRSI websites. To my disappointment, in PRCI website most of the links show the same page and information. Similar situation with PRSI website also. Up-to-date information is missing in all the websites of PR bodies.

 I strongly feel that only interested people should take up the leadership and responsibility of managing such non profit professional organizations. Active involvement of young professional will also help in getting vibrant and fresh ideas. Or there should be one central governing authority that will constantly monitoring such associations or regional chapters and improve the overall image of this industry. After all its all about efficacy of communication.

I will be happy if the young members of the group share the views, on this unfortunate situation. Please also share your views as to how the aspirations of young professionals like us can be met in India.

Rashmi
Bangalore



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