Re: [prpoint] Why Indian PR bodies PRSI, PRCI, ABCI are not professional?

 

Hi Rashmi, 

Very insightful email. It's a shame that the ambassadors of our industry is not really portraying good image internally, this really de-motivates the youngsters from joining these industry associations. 

Sometime back, I had the experience of working with CIPR (Chartered Institute Of Public Relations). They are the professional body for PR in London. I wanted to have an interview with the Chairman of CIPR. I mailed him up and was thinking might have to push it hard as he will be a very busy person, but on the contrary, I found the whole experience to be really an eye opening experience. They dealt with the whole process very professionally and got back to me with the dates immediately. 

They are so quick in responding to emails and also any application for membership will be attended immediately. They do lot of activities, workshops and award scheme so that the young professional in PR industry can not just benefit from the workshop but also can interact with other professionals in their industry.

The biggest problem we face in Indian industry is the lack of leadership to address the fast changing communication world. The head of these institute need to really consider what the goal of the institute is. They need to give opportunity to younger professional to get involved in the designing of the programs so that they meet the beat of the industry. 

The major fact of failure in our system is the attitude, the so called heads need to change the attitude and work together with the younger professional to make this a success.

I am open for any discussion on this. 

Regards, 

Subha

On Wed, Aug 5, 2009 at 12:36 PM, Rashmi S <rsnbr@yahoo.com> wrote:

 

Hi! From the day, humans learned the art of communicating; the word 'communication' has been in the limelight always. Innumerous books on the ways of effective communication and the need for timely response for customer satisfaction are being published regularly. This word has been flashing and blinking everywhere.    Being in the field of communication for just 2 years at Bangalore, I decided to join Association of Business Communicators of India (ABCI) to add one more feather to my cap and also to get a deeper insight about the profession. I was quite impressed by their online membership form (www.abci.in). I duly filled the details and submitted it online and awaited response from them. Seeing no reply, I mailed them but got no response even after a week. All of us keep on reinforcing the significance of quick apt response for effective customer satisfaction and image management, which I found missing in an organization that has dedicated itself to the development of the communication industry and its professionals. The reason for joining such an association is to boost up my communication skills. Now I am skeptical about being a member here because their so called vision and mission do not match with their practices. Another key to effective communication is correct and up-to-date information which is missing in the ABCI website. Correct me if I am wrong. My findings from their website: Upcoming events still carry January 2009 information Under Membership FAQs, it has been indicated as four types of membership but only three have been listed and explained. So which one should I consider? Just to get a picture of the plight of other pr bodies, I visited the PRCI and PRSI websites. To my disappointment,in PRCI website most of the links show the same page and information. Similar situation with PRSI website also. Up-to-date information is missing in all the websites of PR bodies.  I strongly feel that only interested people should take up the leadership and responsibility of managing such non profit professional organizations. Active involvement of young professional will also help in getting vibrant and fresh ideas. Or there should be one central governing authority that will constantly monitoring such associations or regional chapters and improve the overall image of this industry. After all its all about efficacy of communication. I will be happy if the young members of the group share the views, on this unfortunate situation. Please also share your views as to how the aspirations of young professionals like us can be met in India. Rashmi Bangalore

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