Wednesday, September 16, 2009

[prpoint] Re: Live blogging - An exciting experience - Gateway to Digital PR

 

First of all let me congratulate Mr Srinivasan for getting hands-on and demonstrating to over 1500 participants at the National Media Conference about live blogging. One thing that everyone was talking about throughout the two-days was that the world was getting live feed of the meet directly from Mt Abu.

As I reached there on 12th morning, at the inaugural function I was looking for him and ultimately found him busy with two of his assistants from Symbiosis helping him out. He was sweating since the small glass window cabin overlooking the massive conference hall, was meant for one interpreter, and here three of them each one busy with laptop each, amidst the wires, the connectors, modems, and headphones glued to their ears, were busy sending out the first despatch. Another team of youngsters were running from the conference hall to the cyber cabin to transfer to the photographs from their digital cameras.

It was our first meeting outside the cyber space and we could just say hello at that moment, since he did not want to leave any thing to chance and was making sure that the first feeds of the inaugural go out without any glitch. Not only that, the team of fresh youngsters was trying to keep pace with his techno-wizardy as he instructed them to integrate the entire experience shuttling from blogspot to picassa, to twitter and facebook.

Not only that there were people logged on to the google-chat who sent in their queries and questions to the panelists for discussions... after all for majority, spirituality has remained a subject for the religious leaders to discuss and not the professionals. But here it was an altogether different congregation where the masters of spiritualism from amongst the Brahmkumaris, interacted with the professionals from varied fields, including media representatives, academicians, working professionals, and the students. And plugging it on to the world was our "Prime Point Srinivasan" and his team.

I see immense potential for live blogging. Not only for reporting an event, which in any case many of us do often, with the easy availability and portability of wireless usb modems, live blogging can help in organising a debate amongst various speakers or participants who can respond in real time.

With a little technical help, a patient in a remote village can upload his xrays, ecg images and his own photos, along with the diagnosis or symptoms by a local doctor, which a specialist sitting miles away can provide the remedies.

I shall look for definitely more ideas coming in from people in the group on the possibilities that live blogging offers.

CJ,
CEO, CorePR, Chandigarh

--- In prpoint@yahoogroups.com, Prime Point Srinivasan <prpoint@...> wrote:
>
> dear friends
> Hope by now, you would have all followed the live
> blogging/twittering/facebook which was done from Mount Abu covering the
> National Media Conference 2009. ( http://prpoint.blogspot.com ) It was a
> maiden attempt by us for such mega event. The live blogging evoked lot of
> interest amongst the participants. Many of them, including the traditional
> media persons visited the 'cabin' from where live blogging was done and
> interacted with us, showing keen interest.
>
> Dr Surya Sripada, an IT Company CEO from USA was chairing a session on 'IT
> and New Media'. In his presentation he quoted our live blogging as the
> right example of 'convergence' of all new media tools. During the course of
> live blogging, we used, gmail, blogger, picasaweb, facebook, GTalk, twitter,
> orkut, Yahoo groups, mobile phone, camera simultaneously. During the
> event, we also got the call from some of the members that they were sitting
> before the computer refreshing the browser to get the update. Since we were
> using all google related tools, the contents were captured within few
> minutes of the posting and started appearing in the first page of search
> results.
>
> Instead of video and audio bytes, we were using photo slide show (through
> picasaweb) and text narration. A member has sent a feedback that we could
> have used video stream. If we used video stream, it would have been a
> 'webcast'. We need to look at the bandwidth availability for transmission
> and reception. We wanted to showcase that with least bandwidth and normal
> tools, we can communicate live. The recipients could get updated through
> mobile and blackberry. Excepting the internet cost, there was no
> expenditure involved in this type of live communication. Webcasts are
> expensive.
>
> I should make a mention of Noopur Bapna, Manjiree Gohad and Divyaraj
> Brahbhatt, MBA (PR) students of SIMC, Pune. Right from the beginning till
> the end, they were highly enthusiastic in taking pictures, following up the
> workshops at different places, uploading them simultaneously. For them
> also, it was a new experience. I also request them to share their first
> hand experience in the group. (They are also members of this group).
>
> Shir B K Karuna, Head of Media Wing of Brahmakumaris and National President
> of Global Forum for Public Relations (GFPR) was also highly enthusiastic in
> this experiment. Now he is planning to open a new site, for live blogging
> of their many events.
>
> We are now in 'Digital PR' era. Members may creatively explore to use all
> the social media tools for their own organisations.
>
> May I invite your views, as to how we can creatively use these new media
> tools.
>
> Srinivasan
> Prime Point
> 91766 50273
>

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