Hi all
Pr is generally a young profession especially in the developing world. Therefore, most seniors in the field have the experience more than the relevant qualifications in PR. In other words most seniors are not adequately qualified for the PR function. The PR function is usually downplayed because most people do not understand it. It is even worse where the CEO is not conversant with PR.
RECOMMENDATIONS
Develop and establish effective PR associations that should offer adequate training in PR
Help organisations employ PR practitioners not marketers as is the trend
Develop and encourage PR short courses
Let the associations standardise PR practice
CONCLUSION
A lot needs to be to bring this funtion to its rightful relevance. The levels of understanding of the function is poor. Eg some people believe that talking to the press all the time is good PR.
Sent from my BlackBerry® smartphone from Zain Zambia
i wish to say Grooming in PR is very important. This is in a bid to guarantee competence in the job, consistency and continuity. A member raised a question if the senior colleagues have the required skill sets?.This is pertinent because some seniors might groom wrongly or it might not be substantial to carry/ do the profession effectively as they ought to.
My worry is 'will the seniors be willing to groom/ to impart knowledge? There are some settings or some professionals who i have noticed do not want to share knowledge or shape others. They think you will overthrow them in the office or position.
What I can say is that seniors should be be willing to groom others. They have been in the field, with much experience. They (senior) too should also be willing to learn from the young professionals. They are just from school with fresh ideas on the professional. The senior should listen to them and help put theory into practice. Grooming again is important and it can be a two-way issue
Best regards
Ewane
From: Vikas Kumar <v.kumar83@gmail.
To: Image_Management@
Sent: Thu, December 3, 2009 5:52:23 AM
Subject: Re: [Image_Management] Grooming in PR
Hi Narren,
Good initiative indeed... Just a small concern here, you said "Grooming" of professionals by seniors. Does seniors have the required skill sets????? In most of the places they don't have.
We can discuss the same as well....
regards
Vikas
Dear Members
Can we disucss on Grooming in PR. Sometimes i hear from fellow professionals that they dont have suitable candidate to head the agency or handle clients. It makes me think about "Grooming" of professionals by seniors. One can acquire knowledge is through reading, meeting senior people in the industry and ones own experience. Apart from these activities undertaken by companies and grooming plays a major role in shaping the professional.
Can we discuss issues and challenges in this.
Best regards
Narren
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Vikas Kumar
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