"There needs to be more attitudinal shaping..We don't lack good educators..just that, not too many of them make it to the field after all (!)"
Hi,
The above indeed is the moot point! Why aren't many good educators making it to the field? This issue needs to be debated threadbare by the civil society. After all we should remember that good educators too are human beings and not angels who have descended from the sky! We need to address the issues of why good educators don't want to take the field and give them a platform to make sure they succeed in their endeavours without any form of interference. Unfortunately I have skeptical experiences of being an educator wherein pressures were brought from various sources to follow unethical practices. It is I believe the Sphinx and the ashes stories... We as a society need to rise above irregular systems based on a strong value system based on tenets from our ancient and ancestral civilisation.
--
With Regards
D. Ram Raj
+91 9790970429
044 - 42012883
Fax: 044 - 42012886
2009/12/3 megha gupta <meghaa86@yahoo.com.sg >
Hi,This online conversation is getting more and more interesting..However, a gtalk session that I had with Srinivasan sir this afternoon has raised a moot point, which I would like to share here. Years ago, a noted philosopher said, "Every man is a creature of his own circumstances and a prisoner of his own times." This philosophy can be applied aptly to today's youth. Being a member of this often criticised (for want of better word!) demographic, I would like to highlight that years back, Shakespeare also spoke of 'future' generations being impatient and impulsive like a hare. I guess, it has something to do with the ever changing times. As we progress as a people, affluence increases and competition shoots through the roof - we change to adapt. Our forefathers in fact encourage us in the pursuit of that ever-widening, distant dream. Sir spoke about how he may think twice before spending a paisa, but he would never allow for his daughter to experience any dearth that he may have encountered. It's the same at my home - whereby my parents will never spare any expense when it comes to my 'rightful' convenience.Are we wrong in allowing this? Perhaps parents and children both need to define that thin, red line. How much is too much? Where exactly does 'sparing the rod' imply 'spoiling the child'?Education also needs to gives clearer answers...unfortunately all we have in the name of 'nurturing' students is making them rote learn text after text and regurgitate the memorised matter on to answer sheets. There needs to be more attitudinal shaping..We don't lack good educators..just that, not too many of them make it to the field after all (!).
From: Shivshankar Surkund <snsurkund@yahoo.com >
Subject: Re: [prpoint] Re: Attitude of students - Need for good Business CommunicationsSkill
To: prpoint@yahoogroups.com
Date: Thursday, 3 December, 2009, 9:48 PM
Hi there,Again, I am sharing a recent experience. Sr. students of PR/Advertising, were given a Project - Launch of a 6 seater Jet Plane in Mumbai, by a French company.Budge rs.5.00 crores. More than 3 weeks were give to make a presentation, creative as well as media recommendations.While,using the web, the students made reasonably good visuals, as far as media recomendation and allocation of media -wise budget allocation, the knowledge was so poor, thy did not know how to measure an advt. to define what is col.cm. Tentative rate of a hoarding in a big city located at a premium spot. Cost of a 10-20 second TV advt. For production of a 10 minute film, a budget of rs.50/- lacs allocated and they wanted to use Sachin Tendulkar for Testimonial.All the students were having full day at their disposal, except for 2 hours in the class.Even I offered that any clarification they need, they can send me mail andI shall clarify, hardly any one contacted over e mail.well, that shows how serious they are.s.n.surkund
--- On Wed, 12/2/09, santoshbalan@ indiatimes. com <santoshbalan@ indiatimes. com> wrote:
From: santoshbalan@ indiatimes. com <santoshbalan@ indiatimes. com>
Subject: [prpoint] Re: Attitude of students - Need for good Business CommunicationsSkill
To: prpoint@yahoogroups .com
Date: Wednesday, December 2, 2009, 4:41 AM
It was a really nice piece and coming from Ujwal Chowdhary, the man who moulds theyoung minds about PR, makes more sense to have faith in them. My experience too with students employed as internship is not satisfactory and it seemed that they were not serious with the subject nor have they taken the project seriously. We did issue the certificates so that their careers are not in jeopardy.
Nevertheless,I do have faith in todays' youth as they are the future torchbearers. But I must admit they are an impatient lot but ready to experiment with anything new and most eager to embrace new technology. It would be better if they are also willing to learn from superiors who can provide the much needed experience and pitfalls in the success path.
Regards
Santosh
----- Original Message -----
From: prpoint@yahoogroups .com
To: prpoint@yahoogroups .com
Sent: Tue, 1 Dec 2009 16:23:27 +0530 (IST)
Subject: [prpoint] Digest Number 1737[1 Attachment]
Messages In This Digest (5 Messages)
- 1a.
- Re: Attitude of students - Need for good Business Communication skil From: xavier@prhub. com
- 1b.
- Re: Attitude of students - Need for good Business Communication skil From: Renu Kakkar
- 1c.
- Re: Attitude of students - Need for good Business Communication skil From: megha gupta
- 2a.
- Nov 09 ezine - Making of a Journalist From: Prime Point Srinivasan
- 2b.
- Re: Nov 09 ezine - Making of a Journalist From: Prime Point Srinivasan
Messages
- 1a.
Re: Attitude of students - Need for good Business Communication skil
Posted by: "xavier@prhub. com" xavier@prhub. com
Mon Nov 30, 2009 3:33 am (PST)
Beautifully written Ujjwal. Evocative and moving without being critical.
In youth we must place our faith since that is the only and better choice and the emphasis and focus should be on how to mentor them since they dislike the word advice.
Will save the mail.
Xavier
From: prpoint@yahoogroups .com [mailto:prpoint@yahoogroups .com] On Behalf Of Ujjwal Kumar Chowdhury
Sent: Saturday, November 28, 2009 10:34 PM
To: ashoktnex@gmail. com; prpoint@yahoogroups .com
Subject: Re: Re: [prpoint] Attitude of students - Need for good Business Communication skills
There is an interesting debate going on in this group about irresponsible behaviour of students while interacting with seniors in the industry on professional issues like internships, placements, projects, assignments, etc.
Being the Director for Symbiosis Institute of Media & Communication, in two terms, over seven years in total by now, and having met with more than a thousand media students over these years, I felt like sharing a few things. This is also because I do have a fair share of interacting with a large number of young media trainees as we are now the largest media school with 756 PG and UG batches in three campuses across two cities, and PRpoint in an online voting a couple of years earlier voted SIMC as the best place for PR education, apart from PRCI honoring us with Leadership in PR education in early 2009.
I do appreciate that with the proliferation of technology and information boom, change of concepts of inter-generational values and increasing rise of flat organizations even in educational institutes, etc, there has been an overall "dumbing down" of respect for the elders and respect towards experience. This is deplorable, not because the elders are not being given "their due", but because the youngsters do miss out getting "their due" out of the age and experience of the seniors. Beyond all machines and technologies, speed and et al, people with experience and a body of work will always stand out. This the new generation needs to understand, more in their own interests.
I also know how dozens of my past students have come back and told me (almost taught me) things which they have just known in one month internship as 'Truths of the Industry', things which I have been knowing for years through my own exposure in the industry and through the senior batches and friends in the industry!
In a crudely competitive world, where rat race is the only race and mercenary success is the only virtue, and you have an answer for anything and everything through the new god, Google, a rising generation tends to believe in the value of the utilitarian moment than that of the diverse lifetime, and courtesies, decency, mutual respect, honest interactions are becoming a rarity.
The cases in point mentioned by two respected senior PR professionals are just testimony to this recklessness of some of the youth of this generation.
Having said this, in society or industry, among seniors or youngsters, in communication or in politics or academics or business, there are honest souls, straight talkers, and disguised rogues, blatant hypocrites, and relationships- exploiters of all kinds. So, to put the entire debate as a seniors versus juniors, or just on the irresponsibility of the 'students', will be highly misplaced.
I have been 'taught' to start using the internet by a student and 'taught' to use social media (yet learning) by another, both with a gap of ten years between them, and neither has exploited the relations with me. I have seen the 'junoon' or commitment of scores of these 'students' across ten batches now in organizing media meets, green rallies, cultural programs, social campaigns and shooting films on issues of the marginalised people working even sixteen hours a day for days together, with smiles on their faces. I have seen new ideas, new relationships, new hopes emanating from the work of such youngsters. How they have worked for the environment, against terrorism, for communal harmony, and against discrimination. I have seen the son/daughter of a multi millionnaire working for days on in quake ravaged Gujarat or in the interiors of Dantewada in Chhattisgarh.
Most recently, only four days ago, I have lost one of my best students, 19 year old Shreyas Rajagopalan, to cancer. A boy who was taking interviews and writing for a magazine and portal, I have introduced him to, even 48 hours before he passed away, after 14 rounds of heavy chemotherapy. He was also writing a diary-book on Combatting Cancer, and his last mail around a week before death to me was, "If I survive, the day I return to college will make the last line of the book. And, if I die, the last sentence I want to write is that my life was well lived, best used, and very blessed!"
Many of us in 40s to 70s will not have a quarter of the courage of this boy! I am flying to Dubai to honour him posthumously on December 14 with Young Communicator Award at the India Club there, in a major media-communication meet of UAE.
Do not misunderstand me here. This is too recent and hence I am writing this.
Many many of us in our 40s to 70s have been ideologically bankrupt, environmentally unsustainable, have sucked up to many working our way up, have ignored ageing parents and dependent siblings, have misused our positions of power or always dreamt to do so when we did not have one, and have cared a hoot for others in a more discriminatory society during our 20s.
In the same way, some, at times many, of today's generation, are taking their economic freedom, social liberties, technological prowess for granted, and forgetting the fact that this moment is the result of many in the past and precursor to many in the future. That wherever you are, there are millions ahead of you and millions after you. That however hard you run in a rat race, you remain a poor rat ever. That the disrespect you do to elders will come back to you sooner than you expect. That the ego on your 'talent' that you have is as ephemeral as the so-called talent. That the achievement you pride in is due to collective efforts of many you know or may not even know about.
Hence, I will treat every case individually, I will continue to have an immense faith on the youth, more than myself, and will surely hope that the generation Y creates a much better world than generation ME.
Sorry if I have offended anyone, young and the young at heart.
Regards
UKC
Pune
Prof Ujjwal K Chowdhury
Dean, Symbiosis International University
Director, Symbiosis Institute of Media & Communication, Symbiosis Campus
Viman Nagar, Nagar Road, Pune: 14.
Cell: 0-93733-11239.
Delhi:
E/210 (Pocket E), Mayur Vihar Phase II,
New Delhi: 91.
Pune:
40, B/2, Vrindavan Park, Near Mahatma Society
Kothrud, Pune: 29.
Honorary Chairman, ICONS Media & I-Square (Delhi, Kolkata)
Former Media Advisor, Govt of India (Textiles) and The Nippon Foundation
On Fri, 27 Nov 2009 13:05:13 +0530 wrote
>
surkund's revelation is shocking.
when did this incident occur.
I used to work in PTI, but i left in 1998.
must have been after that.
one things is very clear from all the mails on the subject
a) today's youth/students lack seriousness
b) they lack maturity to handle things which they dont realise is serious and can affet their future
c) parents need to counsel such children before sending them into the organised world of business
d) parents dont have time, because they are all in debt traps, thanks to credit cards, home loans, etc recession etc and they are struggling to make the home survive against all odds. they are afraid to slpeak to children about this reality
e) no sudent worth the salt has the right to cause monetary loss to anyone who is doing things for their welfoare (surkund's example -- i really feel sorry, money does not grow trees - i learnt this bitterly during the period of recession when i was unemplkoyed for seven months and didn't have the money to buy vegetables and milk).
surkund be careful with your money next time.
ashok
On 11/26/09, Shivshankar Surkund <snsurkund@yahoo. com> wrote:
Hi there,
I fully endorse the views expressed by Shri Narendra. Being a visiting faculty for over a decade, my experience is also very similar.
Once I decided(of myown) to give some exposure to students and arrange a visit to office of PTI. Over 20 gave names. No contribution was expected from them. I had spent my money.
On the fixed day, only 11 turned up resulting in wastasge of snacks ordered. Those who did not attend, had my phone number. Never thought it fit to contact. They were not even sorry
and were casual, when met next.
Many students attending evening courses, attend day college. Result, they do not give importance to attendance. Mug from some books and answer wrongly. Then argue that they have written what is there in the book, without realising the answer give is for the wrong question.
Worst is, during lectures, make a group and chit chat disturbing others. I had to walk out of the class twice.
I take pains to collect extract from different books and provide brief notes. Hardly any one reads. Not able to recall at least couple of advts. from the morning paper or hoardings located from a location, when they pass every day.
well, the list never ends. Hardly 5 to 10% of the astudents are serious about the studies.
s.n.surkund
>
>--- On Wed, 11/25/09, Narendran A <naren_vna@yahoo. com> wrote:
>
>From: Narendran A <naren_vna@yahoo. com>
>Subject: [prpoint] Attitude of students - Need for good Business Communication skills
>To: "Prime Point" <prpoint@yahoogroups .com>, "Image Management" <image_management@ yahoogroups. com>
>Date: Wednesday, November 25, 2009, 4:34 AM
>
>
Dear Friends
>
>Recently we had a dicussion in the group about attitude of students passing out of premier colleges. I wish to highlight an email communication between a student and PR executive
>
>The incident:
>
>A Communication student from a well known Chennai college called our Moderator Mr K. Srinivasan over phone ten days back and wanted a PR internship. Mr Srinivasan asked her to send her profile to his e mail id. The student sent her profile as attachment without any request for internship or covering mail.
>
>Though, her mail had only her profile as attachment, Mr Srinivasan forwarded her profile to me and to Sakthi with a request to help her to get an internship. He also endorsed a copy to her with a request to contact both of us over mobile with more details.
>
>Since, she did not contact either of us for a week, Sakthi sent a mail to the student. I reproduce below Sakthi's mail and her response. I have suppressed the name of the student and the college.
>
>Sakthi's mail to the student:
>
>Dear XXXXXXXX,
>
>This is further to the email sent by Mr. Srinivasan regarding your internship. Have you got any internship or still looking out? pls let me know.
>
>Regards,
>Sakthi Prasanna.
>
>The response by the student:
>
>"I havent got a conformation yet. I am waiting for it. I have applied in XXXXXXX & XXXXX. I am also interested in PR. If i can join your company I would like to know my work profile or what will be my work contribution and other details. My contact no is 9xxxx xxxxx."
>
>(The student's mail did not even contain customary words like dear so and so or hi or even regards, as it was official and for the first time. The response also lack politness, when she seeks an internship. She does not even request an internship. It looks as though, she is going to honour the Agency by joining there as intern. Further She has provided her contact number probably expecting Sakthi to contact her and explain the job profile.)
>
>Though Mr Srinivasan had asked her to contact us over mobile, she did not contact for a week. Atleast on receipt of Sakthi's mail, she should have contacted him over phone for guidance.
>
>Nowadays, many of the mails received from the young students lack humility and politeness. I am sharing this communication with all, so that young students should learn to write good letters/mails. They should develop good communication skills when they write formally.
>
>Even the educational institutions should devote some classes to teach 'Business communication skills'.
>
>Request members to share their views.
>
>Best regards
>Narren
>
>
>
>
<http://sigads. rediff.com/ RealMedia/ ads/click_ nx.ads/www. rediffmail. com/signaturelin e.htm@Middle?> Image removed by sender.
- 1b.
Re: Attitude of students - Need for good Business Communication skil
Posted by: "Renu Kakkar" renumrk@gmail. com renumrk
Mon Nov 30, 2009 3:35 am (PST)
Dear all,
UKC's current batch of interns have emailed me (as head of Coms at Apeejay )
on joining an internship with some of our group companies.
The emails proposng their candidature were brilliantly neat, clean and
forceful enough for them to be considered amongst the umpteen requests.
Two of them are currently under training as well in two of our companies as
well. Sometimes fatigue gets to us and sometimes fatigue gets to them as
well.
To each his own I guess, but my learning of 30 plus years is - Opt out of
the rat race, turn into a horse and choose and run only at the best Derbys (
used as a metaphor)...
regards
renu
On Sat, Nov 28, 2009 at 10:33 PM, Ujjwal Kumar Chowdhury <
ukc64@rediffmail. com> wrote:
>
>
> There is an interesting debate going on in this group about irresponsible
> behaviour of students while interacting with seniors in the industry on
> professional issues like internships, placements, projects, assignments,
> etc.
>
> Being the Director for Symbiosis Institute of Media & Communication, in two
> terms, over seven years in total by now, and having met with more than a
> thousand media students over these years, I felt like sharing a few things.
> This is also because I do have a fair share of interacting with a large
> number of young media trainees as we are now the largest media school with
> 756 PG and UG batches in three campuses across two cities, and PRpoint in an
> online voting a couple of years earlier voted SIMC as the best place for PR
> education, apart from PRCI honoring us with Leadership in PR education in
> early 2009.
>
> I do appreciate that with the proliferation of technology and information
> boom, change of concepts of inter-generational values and increasing rise of
> flat organizations even in educational institutes, etc, there has been an
> overall "dumbing down" of respect for the elders and respect towards
> experience. This is deplorable, not because the elders are not being given
> "their due", but because the youngsters do miss out getting "their due" out
> of the age and experience of the seniors. Beyond all machines and
> technologies, speed and et al, people with experience and a body of work
> will always stand out. This the new generation needs to understand, more in
> their own interests.
>
> I also know how dozens of my past students have come back and told me
> (almost taught me) things which they have just known in one month internship
> as 'Truths of the Industry', things which I have been knowing for years
> through my own exposure in the industry and through the senior batches and
> friends in the industry!
>
> In a crudely competitive world, where rat race is the only race and
> mercenary success is the only virtue, and you have an answer for anything
> and everything through the new god, Google, a rising generation tends to
> believe in the value of the utilitarian moment than that of the diverse
> lifetime, and courtesies, decency, mutual respect, honest interactions are
> becoming a rarity.
>
> The cases in point mentioned by two respected senior PR professionals are
> just testimony to this recklessness of some of the youth of this generation.
>
> Having said this, in society or industry, among seniors or youngsters, in
> communication or in politics or academics or business, there are honest
> souls, straight talkers, and disguised rogues, blatant hypocrites, and
> relationships- exploiters of all kinds. So, to put the entire debate as a
> seniors versus juniors, or just on the irresponsibility of the 'students',
> will be highly misplaced.
>
> I have been 'taught' to start using the internet by a student and 'taught'
> to use social media (yet learning) by another, both with a gap of ten years
> between them, and neither has exploited the relations with me. I have seen
> the 'junoon' or commitment of scores of these 'students' across ten batches
> now in organizing media meets, green rallies, cultural programs, social
> campaigns and shooting films on issues of the marginalised people working
> even sixteen hours a day for days together, with smiles on their faces. I
> have seen new ideas, new relationships, new hopes emanating from the work of
> such youngsters. How they have worked for the environment, against
> terrorism, for communal harmony, and against discrimination. I have seen the
> son/daughter of a multi millionnaire working for days on in quake ravaged
> Gujarat or in the interiors of Dantewada in Chhattisgarh.
>
> Most recently, only four days ago, I have lost one of my best students, 19
> year old Shreyas Rajagopalan, to cancer. A boy who was taking interviews and
> writing for a magazine and portal, I have introduced him to, even 48 hours
> before he passed away, after 14 rounds of heavy chemotherapy. He was also
> writing a diary-book on Combatting Cancer, and his last mail around a week
> before death to me was, "If I survive, the day I return to college will make
> the last line of the book. And, if I die, the last sentence I want to write
> is that my life was well lived, best used, and very blessed!"
>
> Many of us in 40s to 70s will not have a quarter of the courage of this
> boy! I am flying to Dubai to honour him posthumously on December 14 with
> Young Communicator Award at the India Club there, in a major
> media-communication meet of UAE.
>
> Do not misunderstand me here. This is too recent and hence I am writing
> this.
>
> Many many of us in our 40s to 70s have been ideologically bankrupt,
> environmentally unsustainable, have sucked up to many working our way up,
> have ignored ageing parents and dependent siblings, have misused our
> positions of power or always dreamt to do so when we did not have one, and
> have cared a hoot for others in a more discriminatory society during our
> 20s.
>
> In the same way, some, at times many, of today's generation, are taking
> their economic freedom, social liberties, technological prowess for granted,
> and forgetting the fact that this moment is the result of many in the past
> and precursor to many in the future. That wherever you are, there are
> millions ahead of you and millions after you. That however hard you run in a
> rat race, you remain a poor rat ever. That the disrespect you do to elders
> will come back to you sooner than you expect. That the ego on your 'talent'
> that you have is as ephemeral as the so-called talent. That the achievement
> you pride in is due to collective efforts of many you know or may not even
> know about.
>
> Hence, I will treat every case individually, I will continue to have an
> immense faith on the youth, more than myself, and will surely hope that the
> generation Y creates a much better world than generation ME.
>
> Sorry if I have offended anyone, young and the young at heart.
>
> Regards
> UKC
> Pune
>
>
>
> Prof Ujjwal K Chowdhury
> Dean, Symbiosis International University
> Director, Symbiosis Institute of Media & Communication, Symbiosis Campus
> Viman Nagar, Nagar Road, Pune: 14.
> Cell: 0-93733-11239.
>
> Delhi:
> E/210 (Pocket E), Mayur Vihar Phase II,
> New Delhi: 91.
>
> Pune:
> 40, B/2, Vrindavan Park, Near Mahatma Society
> Kothrud, Pune: 29.
>
> Honorary Chairman, ICONS Media & I-Square (Delhi, Kolkata)
> Former Media Advisor, Govt of India (Textiles) and The Nippon Foundation
>
>
> On Fri, 27 Nov 2009 13:05:13 +0530 wrote
> >
>
> surkund's revelation is shocking.
> when did this incident occur.
> I used to work in PTI, but i left in 1998.
> must have been after that.
>
> one things is very clear from all the mails on the subject
> a) today's youth/students lack seriousness
> b) they lack maturity to handle things which they dont realise is serious
> and can affet their future
> c) parents need to counsel such children before sending them into the
> organised world of business
> d) parents dont have time, because they are all in debt traps, thanks to
> credit cards, home loans, etc recession etc and they are struggling to make
> the home survive against all odds. they are afraid to slpeak to children
> about this reality
> e)* no sudent worth the salt has the right to cause monetary loss to
> anyone who is doing things for their welfoare (surkund's example -- i really
> feel sorry, money does not grow trees - i learnt this bitterly during the
> period of recession when i was unemplkoyed for seven months and didn't have
> the money to buy vegetables and milk). *
> **
> *surkund be careful with your money next time.*
> **
> *ashok *
> On 11/26/09, Shivshankar Surkund <snsurkund@yahoo. com<http://prism/ writemail? mode=mail_ to_individual&email=snsurkund@ yahoo.com&output=web&els=27894a0351f6f25 2f58617f944bdd0a 2>>
> wrote:
>
>>
>>
>> Hi there,
>>
>> I fully endorse the views expressed by Shri Narendra. Being a visiting
>> faculty for over a decade, my experience is also very similar.
>>
>> Once I decided(of myown) to give some exposure to students and arrange a
>> visit to office of PTI. Over 20 gave names. No contribution was expected
>> from them. I had spent my money.
>> On the fixed day, only 11 turned up resulting in wastasge of snacks
>> ordered. Those who did not attend, had my phone number. Never thought it fit
>> to contact. They were not even sorry
>> and were casual, when met next.
>>
>> Many students attending evening courses, attend day college. Result, they
>> do not give importance to attendance. Mug from some books and answer
>> wrongly. Then argue that they have written what is there in the book,
>> without realising the answer give is for the wrong question.
>>
>> Worst is, during lectures, make a group and chit chat disturbing others. I
>> had to walk out of the class twice.
>>
>> I take pains to collect extract from different books and provide brief
>> notes. Hardly any one reads. Not able to recall at least couple of advts.
>> from the morning paper or hoardings located from a location, when they pass
>> every day.
>>
>> well, the list never ends. Hardly 5 to 10% of the astudents are serious
>> about the studies.
>>
>> s.n.surkund
>> >
>> >--- On *Wed, 11/25/09, Narendran A <naren_vna@yahoo. com<http://prism/ writemail? mode=mail_ to_individual&email=naren_ vna@yahoo. com&output=web&els=27894a0351f6f25 2f58617f944bdd0a 2>
>> >* wrote:
>> >
>>
>>
>> >From: Narendran A <naren_vna@yahoo. com<http://prism/ writemail? mode=mail_ to_individual&email=naren_ vna@yahoo. com&output=web&els=27894a0351f6f25 2f58617f944bdd0a 2>
>> >
>> >Subject: [prpoint] Attitude of students - Need for good Business
>> Communication skills
>> >To: "Prime Point" <prpoint@yahoogroups .com<http://prism/ writemail? mode=mail_ to_individual&email=prpoint@ yahoogroups. com&output=web&els=27894a0351f6f25 2f58617f944bdd0a 2>>,
>> "Image Management" <image_management@ yahoogroups. com<http://prism/ writemail? mode=mail_ to_individual&email=image_ management@ yahoogroups. com&output=web&els=27894a0351f6f25 2f58617f944bdd0a 2>
>> >
>> >Date: Wednesday, November 25, 2009, 4:34 AM
>>
>> >
>> >
>>
>> Dear Friends
>> >
>> >Recently we had a dicussion in the group about attitude of students
>> passing out of premier colleges. I wish to highlight an email communication
>> between a student and PR executive
>> >
>> >The incident:
>> >
>> >A Communication student from a well known Chennai college called our
>> Moderator Mr K. Srinivasan over phone ten days back and wanted a PR
>> internship. Mr Srinivasan asked her to send her profile to his e mail id.
>> The student sent her profile as attachment without any request for
>> internship or covering mail.
>> >
>> >Though, her mail had only her profile as attachment, Mr Srinivasan
>> forwarded her profile to me and to Sakthi with a request to help her to get
>> an internship. He also endorsed a copy to her with a request to contact both
>> of us over mobile with more details.
>> >
>> >Since, she did not contact either of us for a week, Sakthi sent a mail to
>> the student. I reproduce below Sakthi's mail and her response. I have
>> suppressed the name of the student and the college.
>> >
>> >Sakthi's mail to the student:
>> >
>> >Dear XXXXXXXX,
>> >
>> >This is further to the email sent by Mr. Srinivasan regarding your
>> internship. Have you got any internship or still looking out? pls let me
>> know.
>> >
>> >Regards,
>> >Sakthi Prasanna.
>> >
>> >The response by the student:
>> >
>> >"I havent got a conformation yet. I am waiting for it. I have applied in
>> XXXXXXX & XXXXX. I am also interested in PR. If i can join your company I
>> would like to know my work profile or what will be my work contribution and
>> other details. My contact no is 9xxxx xxxxx."
>> >
>> >(The student's mail did not even contain customary words like dear so and
>> so or hi or even regards, as it was official and for the first time. The
>> response also lack politness, when she seeks an internship. She does not
>> even request an internship. It looks as though, she is going to honour the
>> Agency by joining there as intern. Further She has provided her contact
>> number probably expecting Sakthi to contact her and explain the job
>> profile.)
>> >
>> >Though Mr Srinivasan had asked her to contact us over mobile, she did not
>> contact for a week. Atleast on receipt of Sakthi's mail, she should have
>> contacted him over phone for guidance.
>> >
>> >Nowadays, many of the mails received from the young students lack
>> humility and politeness. I am sharing this communication with all, so that
>> young students should learn to write good letters/mails. They should develop
>> good communication skills when they write formally.
>> >
>> >Even the educational institutions should devote some classes to teach
>> 'Business communication skills'.
>> >
>> >Request members to share their views.
>> >
>> >Best regards
>> >Narren
>> >
>> >
>>
>>
>> >
>>
>>
> >
>
>
>
> <http://sigads. rediff.com/ RealMedia/ ads/click_ nx.ads/www. rediffmail. com/signaturelin e.htm@Middle?>
>
>
>
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Re: Attitude of students - Need for good Business Communication skil
Posted by: "megha gupta" meghaa86@yahoo. com.sg
Mon Nov 30, 2009 9:19 pm (PST)
Professor Chowdhury's views are not just eloquently put but also immensely true. To reiterate what I've always believed in, the way we behave or conduct ourselves in life, is more out of our individual beliefs and upbringing than age or any other external factor.
Also, the story of the 19-year-old student who succumbed to cancer brought back the very painful yet inspiring memory of a story I had written last year, while working as a journalist in Singapore - the boy was a 17-year-old, Chinese student who had been battling brain cancer for five years. He wrote of his turmoil and the ravages of cancer in a diary that was published by his school posthumously. Stories of such valour exist around the world...it's a matter of perspective - what we choose to see amidst everything that faces our eye.
Best regards,
Meghaa
--- On Sun, 29/11/09, Ujjwal Kumar Chowdhury <ukc64@rediffmail. com> wrote:
From: Ujjwal Kumar Chowdhury <ukc64@rediffmail. com>
Subject: Re: Re: [prpoint] Attitude of students - Need for good Business Communication skills
To: ashoktnex@gmail. com, prpoint@yahoogroups .com
Date: Sunday, 29 November, 2009, 1:03 AM
There is an interesting debate going on in this group about irresponsible behaviour of students while interacting with seniors in the industry on professional issues like internships, placements, projects, assignments, etc.
Being the Director for Symbiosis Institute of Media & Communication, in two terms, over seven years in total by now, and having met with more than a thousand media students over these years, I felt like sharing a few things. This is also because I do have a fair share of interacting with a large number of young media trainees as we are now the largest media school with 756 PG and UG batches in three campuses across two cities, and PRpoint in an online voting a couple of years earlier voted SIMC as the best place for PR education, apart from PRCI honoring us with Leadership in PR education in early 2009.
I do appreciate that with the proliferation of technology and information boom, change of concepts of inter-generational values and increasing rise of flat organizations even in educational institutes, etc, there has been an overall "dumbing down" of respect for the elders and respect towards experience. This is deplorable, not because the elders are not being given "their due", but because the youngsters do miss out getting "their due" out of the age and experience of the seniors. Beyond all machines and technologies, speed and et al, people with experience and a body of work will always stand out. This the new generation needs to understand, more in their own interests.
I also know how dozens of my past students have come back and told me (almost taught me) things which they have just known in one month internship as 'Truths of the Industry', things which I have been knowing for years through my own exposure in the industry and through the senior batches and friends in the industry!
In a crudely competitive world, where rat race is the only race and mercenary success is the only virtue, and you have an answer for anything and everything through the new god, Google, a rising generation tends to believe in the value of the utilitarian moment than that of the diverse lifetime, and courtesies, decency, mutual respect, honest interactions are becoming a rarity.
The cases in point mentioned by two respected senior PR professionals are just testimony to this recklessness of some of the youth of this generation.
Having said this, in society or industry, among seniors or youngsters, in communication or in politics or academics or business, there are honest souls, straight talkers, and disguised rogues, blatant hypocrites, and relationships- exploiters of all kinds. So, to put the entire debate as a seniors versus juniors, or just on the irresponsibility of the 'students', will be highly misplaced.
I have been 'taught' to start using the internet by a student and 'taught' to use social media (yet learning) by another, both with a gap of ten years between them, and neither has exploited the relations with me. I have seen the 'junoon' or commitment of scores of these 'students' across ten batches now in organizing media meets, green rallies, cultural programs, social campaigns and shooting films on issues of the marginalised people working even sixteen hours a day for days together, with smiles on their faces. I have seen new ideas, new relationships, new hopes emanating from the work of such youngsters. How they have worked for the environment, against terrorism, for communal harmony, and against discrimination. I have seen the son/daughter of a multi millionnaire working for days on in quake ravaged Gujarat or in the interiors of Dantewada in Chhattisgarh.
Most recently, only four days ago, I have lost one of my best students, 19 year old Shreyas Rajagopalan, to cancer. A boy who was taking interviews and writing for a magazine and portal, I have introduced him to, even 48 hours before he passed away, after 14 rounds of heavy chemotherapy. He was also writing a diary-book on Combatting Cancer, and his last mail around a week before death to me was, "If I survive, the day I return to college will make the last line of the book. And, if I die, the last sentence I want to write is that my life was well lived, best used, and very blessed!"
Many of us in 40s to 70s will not have a quarter of the courage of this boy! I am flying to Dubai to honour him posthumously on December 14 with Young Communicator Award at the India Club there, in a major media-communication meet of UAE.
Do not misunderstand me here. This is too recent and hence I am writing this.
Many many of us in our 40s to 70s have been ideologically bankrupt, environmentally unsustainable, have sucked up to many working our way up, have ignored ageing parents and dependent siblings, have misused our positions of power or always dreamt to do so when we did not have one, and have cared a hoot for others in a more discriminatory society during our 20s.
In the same way, some, at times many, of today's generation, are taking their economic freedom, social liberties, technological prowess for granted, and forgetting the fact that this moment is the result of many in the past and precursor to many in the future. That wherever you are, there are millions ahead of you and millions after you. That however hard you run in a rat race, you remain a poor rat ever. That the disrespect you do to elders will come back to you sooner than you expect. That the ego on your 'talent' that you have is as ephemeral as the so-called talent. That the achievement you pride in is due to collective efforts of many you know or may not even know about.
Hence, I will treat every case individually, I will continue to have an immense faith on the youth, more than myself, and will surely hope that the generation Y creates a much better world than generation ME.
Sorry if I have offended anyone, young and the young at heart.
Regards
UKC
Pune
Prof Ujjwal K Chowdhury
Dean, Symbiosis International University
Director, Symbiosis Institute of Media & Communication, Symbiosis Campus
Viman Nagar, Nagar Road, Pune: 14.
Cell: 0-93733-11239.
Delhi:
E/210 (Pocket E), Mayur Vihar Phase II,
New Delhi: 91.
Pune:
40, B/2, Vrindavan Park, Near Mahatma Society
Kothrud, Pune: 29.
Honorary Chairman, ICONS Media & I-Square (Delhi, Kolkata)
Former Media Advisor, Govt of India (Textiles) and The Nippon Foundation
On Fri, 27 Nov 2009 13:05:13 +0530 wrote
>
surkund's revelation is shocking.
when did this incident occur.
I used to work in PTI, but i left in 1998.
must have been after that.
one things is very clear from all the mails on the subject
a) today's youth/students lack seriousness
b) they lack maturity to handle things which they dont realise is serious and can affet their future
c) parents need to counsel such children before sending them into the organised world of business
d) parents dont have time, because they are all in debt traps, thanks to credit cards, home loans, etc recession etc and they are struggling to make the home survive against all odds. they are afraid to slpeak to children about this reality
e) no sudent worth the salt has the right to cause monetary loss to anyone who is doing things for their welfoare (surkund's example -- i really feel sorry, money does not grow trees - i learnt this bitterly during the period of recession when i was unemplkoyed for seven months and didn't have the money to buy vegetables and milk).
surkund be careful with your money next time.
ashok
On 11/26/09, Shivshankar Surkund <snsurkund@yahoo. com> wrote:
Hi there,
I fully endorse the views expressed by Shri Narendra. Being a visiting faculty for over a decade, my experience is also very similar.
Once I decided(of myown) to give some exposure to students and arrange a visit to office of PTI. Over 20 gave names. No contribution was expected from them. I had spent my money.
On the fixed day, only 11 turned up resulting in wastasge of snacks ordered. Those who did not attend, had my phone number. Never thought it fit to contact. They were not even sorry
and were casual, when met next.
Many students attending evening courses, attend day college. Result, they do not give importance to attendance. Mug from some books and answer wrongly. Then argue that they have written what is there in the book, without realising the answer give is for the wrong question.
Worst is, during lectures, make a group and chit chat disturbing others. I had to walk out of the class twice.
I take pains to collect extract from different books and provide brief notes. Hardly any one reads. Not able to recall at least couple of advts. from the morning paper or hoardings located from a location, when they pass every day.
well, the list never ends. Hardly 5 to 10% of the astudents are serious about the studies.
s.n.surkund
>
>--- On Wed, 11/25/09, Narendran A <naren_vna@yahoo. com> wrote:
>
>From: Narendran A <naren_vna@yahoo. com>
>Subject: [prpoint] Attitude of students - Need for good Business Communication skills
>To: "Prime Point" <prpoint@yahoogroups .com>, "Image Management" <image_management@ yahoogroups. com>
>Date: Wednesday, November 25, 2009, 4:34 AM
>
>
Dear Friends
>
>Recently we had a dicussion in the group about attitude of students passing out of premier colleges. I wish to highlight an email communication between a student and PR executive
>
>The incident:
>
>A Communication student from a well known Chennai college called our Moderator Mr K. Srinivasan over phone ten days back and wanted a PR internship. Mr Srinivasan asked her to send her profile to his e mail id. The student sent her profile as attachment without any request for internship or covering mail.
>
>Though, her mail had only her profile as attachment, Mr Srinivasan forwarded her profile to me and to Sakthi with a request to help her to get an internship. He also endorsed a copy to her with a request to contact both of us over mobile with more details.
>
>Since, she did not contact either of us for a week, Sakthi sent a mail to the student. I reproduce below Sakthi's mail and her response. I have suppressed the name of the student and the college.
>
>Sakthi's mail to the student:
>
>Dear XXXXXXXX,
>
>This is further to the email sent by Mr. Srinivasan regarding your internship. Have you got any internship or still looking out? pls let me know.
>
>Regards,
>Sakthi Prasanna.
>
>The response by the student:
>
>"I havent got a conformation yet. I am waiting for it. I have applied in XXXXXXX & XXXXX. I am also interested in PR. If i can join your company I would like to know my work profile or what will be my work contribution and other details. My contact no is 9xxxx xxxxx."
>
>(The student's mail did not even contain customary words like dear so and so or hi or even regards, as it was official and for the first time. The response also lack politness, when she seeks an internship. She does not even request an internship. It looks as though, she is going to honour the Agency by joining there as intern. Further She has provided her contact number probably expecting Sakthi to contact her and explain the job profile.)
>
>Though Mr Srinivasan had asked her to contact us over mobile, she did not contact for a week. Atleast on receipt of Sakthi's mail, she should have contacted him over phone for guidance.
>
>Nowadays, many of the mails received from the young students lack humility and politeness. I am sharing this communication with all, so that young students should learn to write good letters/mails. They should develop good communication skills when they write formally.
>
>Even the educational institutions should devote some classes to teach 'Business communication skills'.
>
>Request members to share their views.
>
>Best regards
>Narren
>
>
>
>
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- 2a.
Nov 09 ezine - Making of a Journalist
Posted by: "Prime Point Srinivasan" prpoint@gmail. com prpoint
Tue Dec 1, 2009 1:47 am (PST)
[Attachment(s) from Prime Point Srinivasan included below]
Hi all
We are pleased to release the November 2009 issue of ezine PR-e-Sense on the
theme 'Making of a Journalist'. This issue is Guest edited by Ms Megha
Gupta, a young journalist from Mumbai.
In this issue, we have released the findings of online snap survey conducted
by us to study the perception of students and journalists.
There has been an overwhelming view that media education provided by the
educational institutions are not sufficient to meet the industry
requirements. In view of this, Media houses are under heavy strain to train
the freshers. We are discussing this issue with expert views.
The ezine may also be downloaded from the following link:
http://www.primepoi ntfoundation. org/presense/ presense1109. pdf
<http://www.primepoi ntfoundation. org/presense/ presense1109. pdf>We have also
embedded a podcast in this ezine. The podcast may be listened from:
http://www.podunive rsal.com/ search?updated- max=2009- 11-29T15: 06:00%2B05: 30&max-results= 1
Srinivasan
Editor-in-Chief
PR-e-Sense
www.corpezine. com
91766 50273
<http://www.podunive rsal.com/ search?updated- max=2009- 11-29T15: 06:00%2B05: 30&max-results= 1>
Attachment(s) from Prime Point Srinivasan1 of 1 File(s)
2b. Re: Nov 09 ezine - Making of a Journalist
Posted by: "Prime Point Srinivasan" prpoint@gmail. com prpoint
Tue Dec 1, 2009 1:56 am (PST)
Correction for the podcast link. sorry for the inconvenience. Correct link
is
http://www.podunive rsal.com/ 2009/11/how- to-become- good-journalist. html
<http://www.podunive rsal.com/ 2009/11/how- to-become- good-journalist. html>
Srinivasan
On Tue, Dec 1, 2009 at 3:01 PM, Prime Point Srinivasan <prpoint@gmail. com>wrote:
> Hi all
>
> We are pleased to release the November 2009 issue of ezine PR-e-Sense on
> the theme 'Making of a Journalist'. This issue is Guest edited by Ms Megha
> Gupta, a young journalist from Mumbai.
>
> In this issue, we have released the findings of online snap survey
> conducted by us to study the perception of students and journalists.
>
> There has been an overwhelming view that media education provided by the
> educational institutions are not sufficient to meet the industry
> requirements. In view of this, Media houses are under heavy strain to train
> the freshers. We are discussing this issue with expert views.
>
> The ezine may also be downloaded from the following link:
> http://www.primepoi ntfoundation. org/presense/ presense1109. pdf
>
> <http://www.primepoi ntfoundation. org/presense/ presense1109. pdf>We have
> also embedded a podcast in this ezine. The podcast may be listened from:
>
> http://www.podunive rsal.com/ search?updated- max=2009- 11-29T15: 06:00%2B05: 30&max-results= 1
>
> Srinivasan
> Editor-in-Chief
> PR-e-Sense
> www.corpezine. com
> 91766 50273
>
>
>
> <http://www.podunive rsal.com/ search?updated- max=2009- 11-29T15: 06:00%2B05: 30&max-results= 1>
>Need to Reply?Click one of the "Reply" links to respond to a specific message in the Daily Digest.Please visit http://www.prpoint. com (for useful PR resource materials) and http://www.primepoi ntfoundation. org (non profit trust for promotion of PR)and http://www.imageaud it.com (about Image Audit)and http://www.indiavis ion2020.org (on India Vision)MARKETPLACE![]()
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