hi all
Now after the scam involving a CEO of a PR firm and the Ministers debated in Parliament, Public Affairs by PR Agencies have come into focus. Though I do not agree with the illegal and unethical methods followed by any Consultant in the name of Public Affairs, it has opened up a debate about the relevance of Public Affairs, as part of the strategies to be included in the corporate communication agenda.
In many of the developed countries Public Affairs is accepted as part of the professional consultancies. In India, it is still in a nascent stage. I also find that many of the PR Agencies have started including Public Affairs as part of their services in their websites. I am not sure how many of them have started implementing successfully. I am also not sure, how many of them have understood the concept in a correct manner.
Public Affairs needs a different type of skills, including networking and liaisoning. The consultants should be competent to advise the client properly. Slowly, the Government Departments and Agencies also will try to understand and accept the concept of Public Affairs as a professional service, as being practised at global level.
However, I am happy that the agencies and consultants have started thinking about the diversification from the traditional media relations.
I invite members to share their views.
Srinivasan
Moderator
91766 50273
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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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