PR discussions: Re: [prpoint] Debate: Public Affairs

Very well thought out and written.
Public affairs consultancies is in a naescent stage and still to be
perfected and recognised by all as a logical and legit xtension of
communication activity in the public sphere.

Cheers
Ashok

On 8/19/10, Prime Point Srinivasan <prpoint@gmail.com> wrote:
> hi all
>
> Now after the scam involving a CEO of a PR firm and the Ministers debated
> in Parliament, Public Affairs by PR Agencies have come into focus. Though
> I do not agree with the illegal and unethical methods followed by any
> Consultant in the name of Public Affairs, it has opened up a debate about
> the relevance of Public Affairs, as part of the strategies to be included in
> the corporate communication agenda.
>
> In many of the developed countries Public Affairs is accepted as part of
> the professional consultancies. In India, it is still in a nascent stage.
> I also find that many of the PR Agencies have started including Public
> Affairs as part of their services in their websites. I am not sure how many
> of them have started implementing successfully. I am also not sure, how many
> of them have understood the concept in a correct manner.
>
> Public Affairs needs a different type of skills, including networking and
> liaisoning. The consultants should be competent to advise the client
> properly. Slowly, the Government Departments and Agencies also will try to
> understand and accept the concept of Public Affairs as a professional
> service, as being practised at global level.
>
> However, I am happy that the agencies and consultants have started thinking
> about the diversification from the traditional media relations.
>
> I invite members to share their views.
>
> Srinivasan
> Moderator
> 91766 50273
>

--
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TN Ashok
Consulting Editor,
Rice India,
Media Advisor,
All India Rice Exporters Association (AIREA)
81/2, Adchini, Sri Aurobindo Marg,
New Delhi 110 017, I N D I A.
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