I've been reading some of the views and comments on various PR related issues, including the need to create a reservoir of trained people. But what is missing from all these debates is the importance that should be given to produce 'competent' people.
One of the prerequisites of a PR person or anyone connected with the communication industry is the ability to communicate effectively. But, as many would agree, that the quality of writing, whether PR releases or other communication materials, is of very poor standard.
I would suggest that Srinivasan, who has dedicated his life and work to communication as a practice, should ask his friends to use the tool of language a little more carefully. In fact PR Point should take the lead in starting an online training programme on Effective English. It could have some lessons on grammar, including the use of comas.
I hope some dedicated participants in the debate would come forward and take this up on a priority basis under the direct supervision of Srinivasan.
It is imperative that people in the communication industry should learn (and respect) the elements of good writing. It is important to gain the skill to write in simple language that is effective and focussed.
Thanks
KSNayar
Very well thought out and written.
Public affairs consultancies is in a naescent stage and still to be
perfected and recognised by all as a logical and legit xtension of
communication activity in the public sphere.
Cheers
Ashok
On 8/19/10, Prime Point Srinivasan <prpoint@gmail.com> wrote:
> hi all
>
> Now after the scam involving a CEO of a PR firm and the Ministers debated
> in Parliament, Public Affairs by PR Agencies have come into focus. Though
> I do not agree with the illegal and unethical methods followed by any
> Consultant in the name of Public Affairs, it has opened up a debate about
> the relevance of Public Affairs, as part of the strategies to be included in
> the corporate communication agenda.
>
> In many of the developed countries Public Affairs is accepted as part of
> the professional consultancies. In India, it is still in a nascent stage.
> I also find that many of the PR Agencies have started including Public
> Affairs as part of their services in their websites. I am not sure how many
> of them have started implementing successfully. I am also not sure, how many
> of them have understood the concept in a correct manner.
>
> Public Affairs needs a different type of skills, including networking and
> liaisoning. The consultants should be competent to advise the client
> properly. Slowly, the Government Departments and Agencies also will try to
> understand and accept the concept of Public Affairs as a professional
> service, as being practised at global level.
>
> However, I am happy that the agencies and consultants have started thinking
> about the diversification from the traditional media relations.
>
> I invite members to share their views.
>
> Srinivasan
> Moderator
> 91766 50273
>
--
Sent from my mobile device
TN Ashok
Consulting Editor,
Rice India,
Media Advisor,
All India Rice Exporters Association (AIREA)
81/2, Adchini, Sri Aurobindo Marg,
New Delhi 110 017, I N D I A.
Mobile - +91 98101 88700
Office - +91 11 4107 1555 /4107 2555/ 4107 0555Fx
Emails - ashoktnex@gmail.com, / airea@airtelmail.in
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