Hello,
This is a great bit of observation - yes, TOI has done it again - sold its soul, created a bit of a stir, minted the moolah, and given us all an interesting subject of debate (apart from the Northeastern crisis, electricity shortage, and how the government has sold the country yet again).
That said, I don't think this advertising strategy is anything new. As one Hindu columnist once stated, newspapers became objects when Sameer Jain laid his hands on them and learnt how to make money from them.
Best,
Megha
From: Vernkatraman Rajendran <venkrajen@yahoo.com>
To: prpoint@yahoogroups.com
Sent: Friday, 24 August 2012, 18:11
Subject: Re: [prpoint] An advertiser's coup in Times of India
| Dear BNK It is not just the Times of India Mumbai. It is the Times of India Chennai too. Exactly the same. I was surprised (shocked?) to see it. Times Group has allowed the advertisers to use the masthead, same font and it is pasted, yes, pasted and not just a loose sheet. Though it is just an ad, I felt a little confused as to whether it should be appreciated or criticised. As a non PR professional and a non ad-man, I can say that I do not like my newspaper to look like this. V Rajendran Senior Vice President, Cyber Society of India Advocate and Cyber Law Consultant +91-44-22473849; +91-9444073849 --- On Fri, 8/24/12, BNK 24x7 <mailbnk@gmail.com> wrote:
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Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
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