Re: [prpoint] An advertiser's coup in Times of India

 

Dear members,

In February this year, I initiated a discussion in the Facebook on 'jackets' for Newspapers with the following introduction:

Some Dailies wear robe-like jackets, double-demi size. These jackets serve the purpose of advertising the sponsors' products/ service concealing the cover page. Some Celebrities wear bikini blouse with barely-there pallu revealing their person. What needs exposure is covered and what is to be covered is exposed. Former is to advertise and the latter is to publicize.

May see the comments here : http://www.facebook.com/groups/prfriends/permalink/244745345610008/

Regards,

On Fri, Aug 24, 2012 at 10:18 PM, megha gupta <meghaa86@yahoo.com.sg> wrote:

 

Hello,

This is a great bit of observation - yes, TOI has done it again - sold its soul, created a bit of a stir, minted the moolah, and given us all an interesting subject of debate (apart from the Northeastern crisis, electricity shortage, and how the government has sold the country yet again).

That said, I don't think this advertising strategy is anything new. As one Hindu columnist once stated, newspapers became objects when Sameer Jain laid his hands on them and learnt how to make money from them.

Best,

Megha

 

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From: Vernkatraman Rajendran <venkrajen@yahoo.com>
To: prpoint@yahoogroups.com
Sent: Friday, 24 August 2012, 18:11
Subject: Re: [prpoint] An advertiser's coup in Times of India

 

Dear BNK It is not just the Times of India Mumbai.  It is the Times of India Chennai too.  Exactly the same.  I was surprised (shocked?) to see it.    Times Group has allowed the advertisers to use the masthead, same font and it is pasted, yes, pasted and not just a loose sheet. Though it is just an ad, I felt a little confused as to whether it should be appreciated or criticised.  As a non PR professional and a non ad-man, I can say that I do not like my newspaper to look like this. V Rajendran Senior Vice President, Cyber Society of India Advocate and Cyber Law Consultant +91-44-22473849;   +91-9444073849 --- On Fri, 8/24/12, BNK 24x7 <mailbnk@gmail.com> wrote: From: BNK 24x7 <mailbnk@gmail.com> Subject: [prpoint] An advertiser's coup in Times of India To: "Prpoint Group" <prpoint@yahoogroups.com> Date: Friday, August 24, 2012, 8:49 AM   THE  BOYS OF INDIA? No, this is not a new newspaper! This is how today's TIMES OF INDIA, Mumbai, looks. Its an advertiser's media coup! But what Times has done is to allow the same font as that of its masthead! Does this indicate the changing media trends or the clever thinking by advertisers? Suggest we debate.   -- Thanks & Regards BNK 24x7 Hand phones:                     GSM -   98201 28332                     CDMA -  93200 48332*

--

Y. Babji,
National Vice President (South), Public Relations Society of India,
Hqrs: Hyd'bad, India, 09848812031, 09440815222

e-mail: bobby.shivyana@gmail.com, yanbab2002@yahoo.com

blog:    http://pro-active-pro-active.blogspot.com

group:  http://groups.google.co.in/group/gfpr

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Recipient of Awards, Titles & Honors

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& PR Narada

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