Hi all
Recetnly, I had a detailed personal discussion with our moderator Srinivasan on the various aspects of social media. It has given me a lot of insight into this medium and i would like to see if we can initiate a discussion on the new emerging medium in this forum.
With Changing Business environment and with costs being a major factor affecting the bottom line, companies are constantly looking to innovative methods on cost condensation and at the same time getting brands embedded in the minds of the consumer. While established brands keep the exposure going with just optimal costs to ensure that the brand recall does not fall, new products and services have to look at this holistically.
While traditional media is important to get maximum eyeball exposure, it is the new emerging social media that could help them to get across to a more defined audience at the least possible cost.
While new media can be in the form of Blogs , podcast and webcast getting across to different groups in the domain, a lot of clarity needs to be shared as to how to go about the same. However fundamental it may seem, there are a lot of us wondering where to begin and how to get this going.
Also is the new buzzword we often hear is web 2.0 technology. There are dashboard analysis, web analytics and so on, still we need to how these tools are employable and what reference does exist if you want to DIY mode. Today communication professionals are also required to know and understand the new emerging media if they have to be current with times.
So i, therefore, request the members to share their views and experiences in the forum so that there could be a lot of knowledge dissemination which could greatly help fellow professionals
Thankyou
Kannan raman chetlur
Marketing & Brand consultant
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