Dear Ladies & Gentlemen,
Warm greetings to you all and wishing you a very happy New Year 2014.
I must thank our respected Sri MB Jayaram, the Chief Mentor and Chairman Emeritus of PRCI for sharing this interesting communication with us all. This itself reflects on the open mind of the leadership in this august forum. This surely, is a food for thought and we welcome such progressive inputs. This will only strengthen the forum and would put us all on the fast-track of progress.
Well, it was really interesting read for a relaxed Sunday. It always excites the involved mind with a healthy debate, where the intentions are noble and for the overall benefit of the community in question. Yes, PR and Corporate Communication need to have a paradigm shift in its projections and in order to get the desired attention in the industry and the public has to reinvent itself speaking the contemporary language coupled with precious wisdom. Leading professional institutions like PRCI always reiterates this and carries the torch forward. With such learned professionals and visionaries of PR profession around and the opportunity and encouragement from established forum like PRCI, things would surely improve and the fraternity blossom.
I take this opportunity to invite you all to log onto the Young Communicators Club group in the Facebook. This YCC is the foresight of the founders of PRCI in recognition of and to offer a professional platform to the young students (confined now only to the students of Journalism & Mass Communication and Business Administration). This nascent organization aims at giving a platform to these youngsters to communicate with the industry veterans and luminaries while interning for in the process. The overall objective is to make them knowledgeable and responsible citizens, the characteristics that could shape the country and build the Nation in the process. The upcoming Global Conclave at Mumbai shall address this as informed by Mr. BN Kumar from PRCI Mumbai and the Conclave Chairman.
Perhaps, the preceding information managed to address half of the concerns of the youth. In a democratic set-up we welcome healthy criticism and supportive suggestions. This helps the organization to stay in touch with the ground realities and strives for excellence while appreciating the concerns and dealing with the expectations. Let's join the global conclave on 14-15 Feb'14 at Mumbai to debate over and stay together.
One's journey in life moves off the track if the prime objective is to fetch the 'medal' or an 'award'. Being in the race with sincerity and clarity would itself ensure showering petals all the way. Winning the battle is important not the decorations that entices some. The deserved would one day or the other surely get to it and that surely would be the icing on the cake.
Yes, the restless youth today clamours for instant gratification and absence of this disappoints her clawing her back to despondency and an air of cynicism pervades along. This is surely disturbing. There is nothing that could replace experience and any short-cut to this could only spell disaster and the outcome of such efforts could be mediocre that the industry could ill-afford. Hope and expectation keep the motivation alive and recognition on the way enthuse further pumping the adrenalin. But a voice of dissent shouldn't present itself as a typical exuberance of a restless youth. The wind blowing across the country encapsulates this group but with a difference. One needs to walk the talk and join the process to improve it as desired. Any progressive community welcomes participation of good talents and youth always injects fresh ideas and enthusiasm. YCC encourages such talents and the platform is thrown open to the youth only. The fresh perspectives would push the veterans to move along with the time and to remain valid. The combined wisdom would improve the community and the world would be a better place to live in. Together WE Can!
Welcome to The Young Communicators Club.
Thanking you all for your patient reading and wishing you all a cheerful and productive weeks ahead.
Regards & best wishes,
Pranab
Pranab K. Pani
National Director PRCI-YCC
Editor - Chanakya (National Journal of PRCI)
Editor - Ekakshaara (e-journal of Learning & Development Group in Facebook)
E-Mail: pkpani@yahoo.com
Mobile: +919880079083
Bangalore.
LinkedIn ^ Facebook ^ Twitter
On Sunday, 5 January 2014 6:54 PM, Jayaram Mb <jayrammb@gmail.com> wrote:
---------- Forwarded message ----------
From: Vikram Kharvi <pr.vikram@gmail.com>
Date: Sun, Jan 5, 2014 at 1:45 PM
Subject: [prpoint] Re: {Indian PR Forum} Fwd: Is PR industry recognises young talents? - Please read a mail from an angry new gen professional
To: Aarif Malik <aarif.malik@gmail.com>
Cc: Srinivasan K <prpoint@gmail.com>, indian-pr-forum@googlegroups.com, Prpoint Group <prpoint@yahoogroups.com>
--
From: Vikram Kharvi <pr.vikram@gmail.com>
Date: Sun, Jan 5, 2014 at 1:45 PM
Subject: [prpoint] Re: {Indian PR Forum} Fwd: Is PR industry recognises young talents? - Please read a mail from an angry new gen professional
To: Aarif Malik <aarif.malik@gmail.com>
Cc: Srinivasan K <prpoint@gmail.com>, indian-pr-forum@googlegroups.com, Prpoint Group <prpoint@yahoogroups.com>
Dear Srinivasan Sir,
You seem to have awakened the industry suddenly this Sunday morning by your post. I was thinking of responding to your post on Monday but Aarif's response has tempted me to respond to it today itself. Following are my two cents.
I applaud Mr. Jayaram's and PRCI's initiative on the Young Communicators Club, it will be a great platform for youngsters to put forward their views on the platform that is recognized and is also responsive to your queries. I appeal to all members of Indian PR Forum and all other youngsters from the PR industry to join this initiative.
I agree with Aarif that merely expressing anger is not justified. If someone is persistently working for the industry over a period of time, he/she will be recognized and award is the not the only way one needs to be recognized. But if that is what motivates youngsters then there is no harm in initiating something what Mr. Srinivasan has suggested. Last year PRAXIS came up with a beautiful initiative of rewarding youngsters under 30 from the agency/corporate side to prove their capabilities and win ABC (Ace Business Communicator of the year Award), but sadly they received only 20 nominations from maximum 4 agencies. Who was to be blamed for this, the agencies bosses or the youngsters? In the ABC Awards youngsters could not apply without a recommendation from their agency head, which could have been the reason for receiving lesser nominations.
I also suggest that the current awards need to be little more transparent. They can create a micro-site and put-up all the case studies submitted. Also an explanation on the criteria of selecting the winners, and why others were not selected, so that they can work more hard to win by working on the reasons suggested. I understand this would add up a lot of work on the organizers but it will also create a knowledge bank for other to follow. SABRE and Cannes Lions put up the casestudies online (though how many actually read it is a big question mark).
Aarif in his last communication had suggested a PR Strategy Workshop/Competition, something similar that Indian PR Forum had done few months back and it was huge success and was a great learning to all who had participated. Aarif was one of the judge for that workshop, I would suggest Aarif share his experience of the workshop so that more people participate in the opportunity given by PRCI in their global conclave.
I support Mr. Srinivasan's initiative to start recognizing the unrecognized young talent in the PR/Comm Industry. One of the suggestions, I would offer is to recognize a talent, who goes beyond his call of duty and serves the industry by contributing to various industry foras, takes initiatives that benefits other professionals. Amit Prabhu and Mr. Srinivasan himself are great examples of someone going beyond their daily jobs and doing something for the profession that supports their living. If we have more such people working for our industry, we will be on par with any recognized and reputable industry. Hope such a day comes and if an award is something that motivates people then send in your suggestions to Mr. Srinivasan.
Best Regards,
Vikram Kharvi
On Sun, Jan 5, 2014 at 12:55 PM, Aarif Malik <aarif.malik@gmail.com> wrote:
The topic of rewarding/recognising young talent is an eternal question. However, I'm confused on the point being made by the young lad, or by you.The fact is that companies do a lot to encourage good talent - monetarily and otherwise. It's in their interest to do so. By the way, I hope we realise that good talent is a rarity in our industry.However, if awards is what you and the young lad are referring to, there are several of them too. By PRCI, E4M, Holmes Report, etc. But I would not get into the merit of selection process or winners. That's too subjective a point to get into. I've seen even the Nobel and Magsaysay prizes being influenced for reasons beyond merit.But I have a larger point to make. That of persistence. I've seen that if you are good, and you continue to do good, you will be recognised. No doubt on that. It may happen quickly for some, or take a little longer for others, but recognition does come.The anger, thence, is unjustified and misplaced. You need to question the anger itself. Is it coming from a misplaced expectation? In most cases, it does. It becomes a problem if one tries to achieve everything in two years. I've seen young lads trying to become masters of PR in two years! Hell, some even open up own PR agencies in 2 years! Daring to dream is good. Confidence is good too. But not foolishness. Apply foolishness to ambitions and you'll only get failure. And failure will make you angry. So, we're back to anger.I refuse to believe that talents are not recognised. Why? Because the industry can't afford to do so. Companies can't afford to do so. There are awards, rewards, bonus, promotions and several other means of recognition that companies employ to encourage good talent.I'm then back to my confused state. What does this man want then? Does he want an award beyond the bonus and promotions I'm assuming he must be getting because he's good? Or does he want an award because he's not getting any rewards or bonus? Chances are, he's not getting rewards and bonus because he doesn't deserve it. Yet.But if he still insists on being awarded, I'm afraid he doesn't have much future. It shows that his priorities are lopsided. Companies will continue to reward good talent. But to think of getting awards before achieving anything is really pitiful. And to promote such a demand is even more so.. :-)
Aarif
On Jan 5, 2014 11:17 AM, "Prime Point Srinivasan" <prpoint@gmail.com> wrote:----hiI append below mail received from one of the young Indian PR professionals written last mid night at 12.36 am. For obvious reasons, I have suppressed the name of the author of this mail. Probably this mail reflects the genuine anger of the many young PR professionals.His grievance is that talented young PR professionals (not owners of agencies / Corpcom heads) are not getting the recognition. I see many young professionals taking lot of interest in developing their skills by interaction, participation in group discussions, etc. They go unnoticed.I invite feedback from members. Is thee a way we can start recognising the urecognised young talents in the PR/Corpcom industry? If so, what should be the criteria?As you know, already Prime Point Foundation and ezine PreSense present annual 'Sansad Ratna Awards' for the top performing Lok Sabha Members since 2010. In the past five years, this Award has become a well respected Award among the Parliamentarians, because of the transparent selection process. We can also consider PR Awards for the young talents, based on some transparent norms.You can share your views in the group directly. Please read the appended mail of a young PR professional.srinivasanPrime PointModerator, PRPOINT groupMail received from a PR professional---------- Forwarded message ----------
From: xxxxxxxxxxxxxxxxxxxxxxxx
Date: Sun, Jan 5, 2014 at 12:36 AM
Subject: PR Awards
To: Prime Point Srinivasan <prpoint@gmail.com>
Dear Sir,I was going through the email on the xxxxxxx Awards, was wondering what are their selection criteria to decide the winner. I have seen winners of past few years and noticed that they had done nothing substantial for our industry.I remember you recommending me for the award last year but was sure I won't stand a chance to win any award as I am not known to any member of the jury panel nor have they seen the work done by people like you and me for the industry. Most awards given by these associations are circulated amongst themselves only. Wonder why you have not been recognized for your work till date by any of these associations. They are so much into themselves that they have stopped listening to ground realities.Which is why I keep insisting you to do a small recognition program for people like us and motivate more youngsters to come ahead and serve the industry. You really need to do something on this as rewarding corp comm heads and agency bosses for the work done for their own company will not help the industry or motivate youngsters.Please sir consider this suggestion as I am seeing the motivation to do something for our own profession is vanishing as no youngster till date was recognized for whatever good he/she did for the profession.Awaiting your responseBest Regards,(Name suppressed)
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