Dear friends,
I found the entire conversation thread so far, thought provoking. It is
credit to this group that we are able to trigger and absorb multiple
points of view.
I empathise with the young gentleman's perceptions on the Recognition
process and respect Srini's decision to flag it off to this forum for a
productive dialogue.
The point that I would like to raise is actually around supplementing Mr
Aarif's insightful questions. What really is recognition ?
Scenario 1 :
I have been a member of this forum for a few months now. I reached out to
Srini and Vikram sometime ago to let them know how much I am enjoying
being a member of this forum, albeit a silent observer. I moved from
Investment Banking to a completely different world of Marketing, Corporate
Communication & PR.
Having had no prior experience in this area, I have benefitted immensely
from the conversation threads in fora such as this one. I have sought the
wise counsel of people like
Srini and a few others when my team and I faced particularly difficult PR
situations. I am quite sure there are more people like
me who have learnt and benefitted from the network and relationships this
forum or such common interest groups have created. Should the value of
such supportive
fora be measured just on the basis of awards that Srini & co. have won ?
I hope I am not misunderstood. I too have phenomenal respect for
public recognition and the sheer adrenalin boost that genuine recognition
can give.
But what about the quiet satisfaction a lot of contributors must be having,
knowing that they are shaping the minds of many members and
that in itself leading to a plethora of positive PR programs. Would you
construe this 'recognition' ?
Would you call the the quiet and heartfelt thanks that people like me feel,
a special recognition for the forum, the founder and the members ?
Scenario 2 :
Many members in this group must be leading or supporting NGO / CSR related
programs and therefore must be witnessing the phenomenal power of
Volunteerism.
Every day hundreds of thousands of volunteers are contributing their time,
efforts and money towards shaping the India of our dreams. Sure, it would
be nice if
such programs are given due recognition and awards. I must actually make a
special mention of Dr R L Bhatia and team, who are trying to bring national
and corporate
focus into such programs, particularly the less-known ones. But coming
back to the main topic, what would construe "recognition" to thousands of
committed volunteers ?
Will awards & public recognition even cover a tiny fraction of them ?
I just wanted to share with our young friend that we all admire and
appreciate the "hunger to make a difference" in today's youth. I am
delighted to hear about the Young
Communicators club and the efforts that is being taken to recognise and
nurture young PR talent.
However, it is important to look at our individual and team contributions
as a journey.
We need to be patient and go beyond immediate gratification !
I wonder if Srini considers today's passionate responses as a 'recognition'
to the success of this forum ? Or the fact that so many of us care that a
young friend must
continue to keep up his good work and service to the industry and not give
up ?
Warm regards
Padmini
*********
Padmini Sharathkumar
Chief Marketing Officer
Polaris Financial Technology
www.polarisft.com
From: Vikram Kharvi <pr.vikram@gmail.com>
To: Aarif Malik <aarif.malik@gmail.com>
Cc: Srinivasan K <prpoint@gmail.com>,
indian-pr-forum@googlegroups.com, Prpoint Group
<prpoint@yahoogroups.com>
Date: 01/05/2014 01:59 PM
Subject: [prpoint] Re: {Indian PR Forum} Fwd: Is PR industry recognises
young talents? - Please read a mail from an angry new gen
professional
Sent by: prpoint@yahoogroups.com
Dear Srinivasan Sir,
You seem to have awakened the industry suddenly this Sunday morning by your
post. I was thinking of responding to your post on Monday but Aarif's
response has tempted me to respond to it today itself. Following are my two
cents.
I applaud Mr. Jayaram's and PRCI's initiative on the Young Communicators
Club, it will be a great platform for youngsters to put forward their views
on the platform that is recognized and is also responsive to your queries.
I appeal to all members of Indian PR Forum and all other youngsters from
the PR industry to join this initiative.
I agree with Aarif that merely expressing anger is not justified. If
someone is persistently working for the industry over a period of time,
he/she will be recognized and award is the not the only way one needs to be
recognized. But if that is what motivates youngsters then there is no harm
in initiating something what Mr. Srinivasan has suggested. Last year PRAXIS
came up with a beautiful initiative of rewarding youngsters under 30 from
the agency/corporate side to prove their capabilities and win ABC (Ace
Business Communicator of the year Award), but sadly they received only 20
nominations from maximum 4 agencies. Who was to be blamed for this, the
agencies bosses or the youngsters? In the ABC Awards youngsters could not
apply without a recommendation from their agency head, which could have
been the reason for receiving lesser nominations.
I also suggest that the current awards need to be little more transparent.
They can create a micro-site and put-up all the case studies submitted.
Also an explanation on the criteria of selecting the winners, and why
others were not selected, so that they can work more hard to win by working
on the reasons suggested. I understand this would add up a lot of work on
the organizers but it will also create a knowledge bank for other to
follow. SABRE and Cannes Lions put up the casestudies online (though how
many actually read it is a big question mark).
Aarif in his last communication had suggested a PR Strategy
Workshop/Competition, something similar that Indian PR Forum had done few
months back and it was huge success and was a great learning to all who had
participated. Aarif was one of the judge for that workshop, I would suggest
Aarif share his experience of the workshop so that more people participate
in the opportunity given by PRCI in their global conclave.
I support Mr. Srinivasan's initiative to start recognizing the unrecognized
young talent in the PR/Comm Industry. One of the suggestions, I would offer
is to recognize a talent, who goes beyond his call of duty and serves the
industry by contributing to various industry foras, takes initiatives that
benefits other professionals. Amit Prabhu and Mr. Srinivasan himself are
great examples of someone going beyond their daily jobs and doing something
for the profession that supports their living. If we have more such people
working for our industry, we will be on par with any recognized and
reputable industry. Hope such a day comes and if an award is something that
motivates people then send in your suggestions to Mr. Srinivasan.
Best Regards,
Vikram Kharvi
On Sun, Jan 5, 2014 at 12:55 PM, Aarif Malik <aarif.malik@gmail.com> wrote:
The topic of rewarding/recognising young talent is an eternal
question. However, I'm confused on the point being made by the young
lad, or by you.
The fact is that companies do a lot to encourage good talent -
monetarily and otherwise. It's in their interest to do so. By the
way, I hope we realise that good talent is a rarity in our industry.
However, if awards is what you and the young lad are referring to,
there are several of them too. By PRCI, E4M, Holmes Report, etc. But
I would not get into the merit of selection process or winners.
That's too subjective a point to get into. I've seen even the Nobel
and Magsaysay prizes being influenced for reasons beyond merit.
But I have a larger point to make. That of persistence. I've seen
that if you are good, and you continue to do good, you will be
recognised. No doubt on that. It may happen quickly for some, or take
a little longer for others, but recognition does come.
The anger, thence, is unjustified and misplaced. You need to question
the anger itself. Is it coming from a misplaced expectation? In most
cases, it does. It becomes a problem if one tries to achieve
everything in two years. I've seen young lads trying to become
masters of PR in two years! Hell, some even open up own PR agencies
in 2 years! Daring to dream is good. Confidence is good too. But not
foolishness. Apply foolishness to ambitions and you'll only get
failure. And failure will make you angry. So, we're back to anger.
I refuse to believe that talents are not recognised. Why? Because the
industry can't afford to do so. Companies can't afford to do so.
There are awards, rewards, bonus, promotions and several other means
of recognition that companies employ to encourage good talent.
I'm then back to my confused state. What does this man want then?
Does he want an award beyond the bonus and promotions I'm assuming he
must be getting because he's good? Or does he want an award because
he's not getting any rewards or bonus? Chances are, he's not getting
rewards and bonus because he doesn't deserve it. Yet.
But if he still insists on being awarded, I'm afraid he doesn't have
much future. It shows that his priorities are lopsided. Companies
will continue to reward good talent. But to think of getting awards
before achieving anything is really pitiful. And to promote such a
demand is even more so.. :-)
Aarif
On Jan 5, 2014 11:17 AM, "Prime Point Srinivasan" <prpoint@gmail.com>
wrote:
hi
I append below mail received from one of the young Indian PR
professionals written last mid night at 12.36 am. For obvious
reasons, I have suppressed the name of the author of this
mail. Probably this mail reflects the genuine anger of the
many young PR professionals.
His grievance is that talented young PR professionals (not
owners of agencies / Corpcom heads) are not getting the
recognition. I see many young professionals taking lot of
interest in developing their skills by interaction,
participation in group discussions, etc. They go unnoticed.
I invite feedback from members. Is thee a way we can start
recognising the urecognised young talents in the PR/Corpcom
industry? If so, what should be the criteria?
As you know, already Prime Point Foundation and ezine PreSense
present annual 'Sansad Ratna Awards' for the top performing Lok
Sabha Members since 2010. In the past five years, this Award
has become a well respected Award among the Parliamentarians,
because of the transparent selection process. We can also
consider PR Awards for the young talents, based on some
transparent norms.
You can share your views in the group directly. Please read
the appended mail of a young PR professional.
srinivasan
Prime Point
Moderator, PRPOINT group
Mail received from a PR professional
---------- Forwarded message ----------
From: xxxxxxxxxxxxxxxxxxxxxxxx
Date: Sun, Jan 5, 2014 at 12:36 AM
Subject: PR Awards
To: Prime Point Srinivasan <prpoint@gmail.com>
Dear Sir,
I was going through the email on the xxxxxxx Awards, was
wondering what are their selection criteria to decide the
winner. I have seen winners of past few years and noticed that
they had done nothing substantial for our industry.
I remember you recommending me for the award last year but was
sure I won't stand a chance to win any award as I am not known
to any member of the jury panel nor have they seen the work
done by people like you and me for the industry. Most awards
given by these associations are circulated amongst themselves
only. Wonder why you have not been recognized for your work
till date by any of these associations. They are so much into
themselves that they have stopped listening to ground
realities.
Which is why I keep insisting you to do a small recognition
program for people like us and motivate more youngsters to come
ahead and serve the industry. You really need to do something
on this as rewarding corp comm heads and agency bosses for the
work done for their own company will not help the industry or
motivate youngsters.
Please sir consider this suggestion as I am seeing the
motivation to do something for our own profession is vanishing
as no youngster till date was recognized for whatever good
he/she did for the profession.
Awaiting your response
Best Regards,
(Name suppressed)
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