To me this is a question of ethics of the PR person and not the journalist. At all times, a news reporter will report what he/she defines as news. That is his prerogative. We assume that all journalists (and also claim an expertise on the subject as PR practitioners) have a uniform or single definition of news values.
That the restaurant name should be included was the expectation. And therefore, the party was thrown and "hospitality" was given. May I ask if it is ethical for a PR person to influence a newsperson with gifts and hospitality?
Many of us are not aware that almost every code of public relations ethics prohibits these kind of activities.
We have to get a lot of things straight ourselves before crying spilt milk all the time.
Regards,
Uma Bhushan
Mansi PR <mansipr@gmail.com> wrote:
Mansi PR <mansipr@gmail.
Dear friends,I want to know your expert opinion on an issue.One of our friends retained a PR company at Chandigarh (also a dear friend of ours) to handle the launch event of his Restaurant. The owner of the restaurant also retained an event manager and booked a TV celebrity for the inaugural show.As usual, the PR company invited the media for the inaugural event. A reporter from Times of India also attended the event, enjoyed the hospitality, went away with the gift happily and filed the interview of the TV celebrity without even mentioning the name of the restaurant or the owner ("The TV Celebrity was here to inaugurate a restaurant in the City").My question is : Is it ethical on the part of the TOI reporter to file the interview of the TV celebrity, without giving credit to the restaurant, when :
- The TV Celebrity was arranged by the Restaurant owner
- The restaurant owner spent heavily on the fee, food, lodging, travel etc. of the TV Celebrity
- The interview took place at the restaurant premises
Kindly enlighten me on the issue.Warm regards.Raman JoharMansi PRChandigarh
Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077
Be a better friend, newshound, and know-it-all with Yahoo! Mobile. Try it now.
Please visit http://www.prpoint.com (for useful PR resource materials) and http://www.primepointfoundation.org (non profit trust for promotion of PR)and http://www.imageaudit.com (about Image Audit)and http://www.indiavision2020.org (on India Vision)
MARKETPLACE
Earn your degree in as few as 2 years - Advance your career with an AS, BS, MS degree - College-Finder.net.
Earn your degree in as few as 2 years - Advance your career with an AS, BS, MS degree - College-Finder.net.
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
.
__,_._,___
No comments:
Post a Comment