Dear All,
Recently we have seen a unprecedented global financial crisis . Some of it has even been felt in the Indian markets . Particularly one of our leading banks has felt the heat rightly or wrongly. As a proactive approach the concerned bank did an aggressive PR by appearing on all television channels and speaking to all the publications .
Did this approach help ? or did it fan the fears as to why is this one bank going out of its way to communicate that there is no problem ? if the stock market reaction is to be looked at today the stock may once again test the 52 week lows ! yet if they had not communicated maybe there could be worse reactions .
As a PR community what would be our advice to institutions caught in the crossfire of global financial crisis – does one need to proactively communicate or let the dust settle an stay out of the line of fire ?
Warm Regards,
Sanjay Mudnaney
AGM Corporate Communications
Mastek Ltd | Unit 106, SDF-4 Seepz, Andheri, Mumbai, India | (D) 28247745
(T) 91 22 28247745 Extn - 7745 | VOIP: 287 | Mobile: 9821876559 | Fax: 66951331 | www.mastek.com
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