These are not 'small' things definitely, and considering them 'small' many organisations tend to ignore them considering them non-essential. But your experience at IIT is definitely an eye opener and a great example for the corporates to follow. I hope the students passing out from such institutions would continue to keep these values uppermost in their minds and keep them closer to their heart during the rest of their lives. Indeed, it is the small gestures that make an individual and an organisation great.
CJ, CorePR
--- In prpoint@yahoogroups
>
> Be good, do good and be seen as doing good!! Good learning. Thank you Srini.
> bnk
>
> 2009/6/29 Prime Point Srinivasan <prpoint@...
>
> >
> >
> > dear friends
> > Many Corporates and individuals talk about brand, reputation, image, etc.
> > etc. Many of them spend tons and tons of money in the 'so called brand
> > building'. Even after spending huge money, their stake holders do not
> > perceive them well. What they miss out to see?
> >
> > I share my experience with Indian Institute of Technology, Chennai when we
> > conducted Action 2020 Second UnConference on 27th June.
> >
> > One month back, we approached Indian Institute of Technology, Chennai for
> > getting a hall free. On seeing the purpose of the meeting, Prof. Ananth,
> > Director sent a mail back to us saying that he was willing to provide free a
> > good A/c hall and also lunch and other logistic support to our meeting. We
> > were thrilled by that. He had also asked me to meet him on 23rd June to
> > finalise the logistic needs. He gave me the time at 10 AM.
> >
> > When I went to the Office of the Director, he was in an unscheduled urgent
> > meeting with all the Deans of IIT. On knowing that I had come to meet him,
> > he immediately allowed me inside and introduced to all the other Deans and
> > within five minutes, he completed the discussions and asked his Secretary to
> > organise every thing. He also asked me to see the allotted hall and give
> > our requirement to the officers there.
> >
> > Mr Sehsadri, PS to Director took me to the Hall. By the time, I went
> > there, many senior officers of IIT like Chief Security officer, Deputy
> > Registrar, Placement officer and Executive Engineer were there. They
> > quickly took down our requirement and gave me few mobile numbers to reach
> > them in case of need.
> >
> > On the event day, i.e. on 27th june, when I went to the hall at 8.30 am, I
> > noticed one officer reporting to some body on mobile about all the
> > arrangements that was completed. He also informed him on the other side
> > that I have arrived there. Within 5 minutes, Executive Engineer of the IIT
> > came to the sport and verified the arrangements and gave me his mobile
> > number to contact him for any need.
> >
> > After the start of the meeting, the Prof. Ananth, Director of IIT and Prof.
> > Chandy Dean of students (both are Internationally renowned professors)
> > personally visited and spent around 15 to 20 minutes interacting with the
> > young participants, in spite of their tough schedules of admission, etc on
> > that day. Though, Saturday being weekly off, Mr Seshadri, PS to Director
> > also visited and checked about the arrangements frequently.
> >
> > The lunch was arranged in Himalays, a mega dining facility at 1 PM. When
> > we went there, we were surprised to see two Senior Professors of
> > IIT, including Dr Mani, Chairman of Council of Wardens receiving us at the
> > entrance.They joined us for lunch and stayed with us, till we left the
> > dinning hall. (later I came to know they had to present papers in another
> > Seminar at 3 PM).
> >
> > I have organised many such events with sponsorship of various Corporates
> > and Institutions. They used to give money or support. It was more a
> > 'donor and donee relationship'
> > of hall and food might be same. But here in IIT, they added something more
> > - that is a human touch. They never treated us as a beneficiary of their
> > gesture or donation. They treated more as an 'Honourable Guests' in their
> > home or like an 'Adithi' in our traditional style.
> >
> > I find in may Corporates, this particular human touch is missing. We spend
> > lot of money, but ignore this. That is why many Institutions and Corporates
> > are not able to make a difference. Many of us do high quality work
> > mechanically. We never add the small and tiny flavour of 'human touch'.
> >
> > For an Internationally reputed organisation like IIT, a small meeting of 70
> > young students and professionals, a simple matter. Any HOD can take a
> > decision and issue an order. It can go mechanically.
> >
> > But the subtle difference remains in their humility and simplicity. I
> > have seen people in Corporate world, people with one thousandth of IIT
> > Director/Dean caliber being arrogant. On the contrary, world renowned
> > personalities remain simple and humble. The participants of our Action 2020
> > UnConference got inspired from their simplicity.
> >
> > I could not resist sharing my thoughts with others. Moral or the story :
> >
> > It is not 'what' you do matters. It is 'how' you do matters. Only now, I
> > realised the secret, why IIT stands out at International level. - It is
> > their perfection coupled with human touch in handling anything.
> >
> > Srinivasan
> > Moderator
> > 94440 50273
> >
> >
> >
>
>
>
> --
> Regards
> BNK
> Call: CDMA: 93210 48332
> 93200 48332
> GSM: 90221 30842
> Landline: 022-40558914
>
> ========
> B N Kumar
> CEO
> Concept PR - Winner of "Agency of the Year 2007" award from PR Council of
> India
> ============
>
Change settings via the Web (Yahoo! ID required)
Change settings via email: Switch delivery to Daily Digest | Switch format to Traditional
Visit Your Group | Yahoo! Groups Terms of Use | Unsubscribe
No comments:
Post a Comment